These Illustrations by Mort Kunstler are Full of Vintage Charm
Emily Evans — July 22, 2011 — Pop Culture
References: mortkunstler & whitezine
By glimpsing through these stunning creations by American historical illustrator Mort Kunstler it is easily apparent his talent hasn’t faded in the slightest since its emergence in the 1950s. In fact, Mort Kunstler is still commonly regarded as one of the most talented illustrators of the history of the United States.
Popular design website, ‘White Zine’ states that Mort Kunstler “focuses on history of USA, American Civil War, American life or national’s stories, from prehistorical American life to the odyssey of the space shuttle.” With a look through each of these dynamic illustrations viewers are given a theatrical look at life in the 1950s and 1960s.
Implications - Vintage charm is highly appreciated by consumers as of recent, and with such there has been a resurgence towards the appreciation of retro illustrations like that of Mort Kunstler. Companies creating product campaigns should use vintage illustrations as their form of visual display in order to appeal to this retro revival.
Popular design website, ‘White Zine’ states that Mort Kunstler “focuses on history of USA, American Civil War, American life or national’s stories, from prehistorical American life to the odyssey of the space shuttle.” With a look through each of these dynamic illustrations viewers are given a theatrical look at life in the 1950s and 1960s.
Implications - Vintage charm is highly appreciated by consumers as of recent, and with such there has been a resurgence towards the appreciation of retro illustrations like that of Mort Kunstler. Companies creating product campaigns should use vintage illustrations as their form of visual display in order to appeal to this retro revival.
Trend Themes
1. Vintage Illustration Revival - Businesses can capitalize on the resurgence of consumer appreciation for retro illustrations by incorporating them into product campaigns.
2. Nostalgic Design - Nostalgia is a popular trend, presenting businesses with an opportunity to incorporate vintage charm into their branding and marketing strategies.
3. Historic Storytelling - History-inspired art and storytelling is gaining popularity, creating opportunities for businesses to create products and content that reflect this interest.
Industry Implications
1. Advertising - Vintage illustrations can be incorporated into advertising campaigns to evoke a sense of nostalgia and appeal to consumers' longing for the past.
2. Fashion - Incorporating vintage illustrations into clothing designs and accessories can add a unique touch and appeal to consumers looking for retro-inspired fashion.
3. Home Decor - Decorative accessories featuring vintage illustrations can add a touch of nostalgia to homes and appeal to consumers looking for a throwback to the past.
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