Shape Shifters for Chocolate Pillow Candy
lourdes sanchez bayas — November 11, 2008 — Marketing
References: illegaladvertising
This is a very entertaining and great advert for a Japanese candy called Chocolate Pillows.
This fast-action advert features a young woman morphing into completely different personalities and exteriors by zipping out or peeling off their bodies in sort of a rebirth or transformation.
That's the best way I can explain this ad, but whatever the case may be, this is a ridiculously fun, creative and well executed advert.
Implications - Consumers have an undoubted attachment to food and food-related products, and with this, businesses should consider the opportunity to appeal to consumer's appetites. Products that incorporate elements of food like these food pillows will put consumers in a pleasant mood.
This fast-action advert features a young woman morphing into completely different personalities and exteriors by zipping out or peeling off their bodies in sort of a rebirth or transformation.
That's the best way I can explain this ad, but whatever the case may be, this is a ridiculously fun, creative and well executed advert.
Implications - Consumers have an undoubted attachment to food and food-related products, and with this, businesses should consider the opportunity to appeal to consumer's appetites. Products that incorporate elements of food like these food pillows will put consumers in a pleasant mood.
Trend Themes
1. Food-inspired Products - Businesses can consider incorporating food elements to appeal to consumer's appetites.
2. Shape-shifting Advertising - Incorporating transformation or metamorphosis in ads can make for a fun and creative experience for consumers.
3. Fast-action Adverts - Creating more fast-paced and attention-grabbing adverts can increase consumer engagement and interest.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the incorporation of more playful and creative product designs like food pillows.
2. Advertising - The advertising industry can experiment with more entertaining and fast-paced adverts to increase consumer engagement.
3. Entertainment - The entertainment industry can incorporate more shape-shifting and transformational elements in their productions for a unique and captivating experience.
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