Moroccan Gold Series Revamps its Product Packaging and Website
Elena Rahman — May 31, 2021 — Fashion
References: moroccangoldseries & happi
The salon haircare brand, Moroccan Gold Series, unveils its revamped package and website design. The indie cosmetics brand aimed for a luxurious new style to its best-selling Argan Collection line of hair treatment and styling products. With a sleek new design, the packaging takes inspiration from Moroccan patterns and features a refined logo to underscore the brand's premium positioning. The revamp also includes more unified display options.
As the brand's e-commerce purchases grow, despite pandemic-related challenges in the hair salon industry, Moroccan Gold Series plans for its post-pandemic expansion in the United States. The beauty brand redesigned its e-commerce website to highlight its key product lines to expand globally. Visitors will also find information on the brand's history, philosophy, quality, and unique natural ingredients.
Image Credit: happi
As the brand's e-commerce purchases grow, despite pandemic-related challenges in the hair salon industry, Moroccan Gold Series plans for its post-pandemic expansion in the United States. The beauty brand redesigned its e-commerce website to highlight its key product lines to expand globally. Visitors will also find information on the brand's history, philosophy, quality, and unique natural ingredients.
Image Credit: happi
Trend Themes
1. Luxury Haircare Packaging - The trend towards sleek and luxurious haircare packaging design presents an opportunity for cosmetics companies to attract premium consumers through elevated visuals and branding.
2. E-commerce Growth in the Beauty Industry - The pandemic has drastically increased consumer reliance on e-commerce, making it more important for beauty companies to prioritize online shopping experiences and digital marketing.
3. International Expansion of Indie Cosmetics Brands - As international e-commerce accessibility improves, indie cosmetics brands may find new opportunities to expand their customer base and compete with larger beauty conglomerates.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend towards luxury packaging design and e-commerce growth by investing in these areas to differentiate from competitors and reach a wider audience.
2. Haircare - As the haircare industry continues to experience pandemic-related challenges, prioritizing e-commerce and focusing on premium packaging options can help brands break through the market saturation.
3. E-commerce - The e-commerce industry should focus on enhancing the online shopping experience and accessibility, particularly for beauty products, to meet the growing consumer demand for contactless purchasing options.
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