The Ford Get More than a Test Drive Event Adds a Competitive Element
Michael Hines — September 24, 2011 — Autos
References: ford & springwise
Ford is putting a fun new spin on the typically tame test drive with the new Ford Get More than a Test Drive event. The event lets drivers test out the 2012 Ford Focus on an atypical test drive course. In addition to the crazy course, the 2012 Ford Focus cars used for the event have been decked out with in-car cameras, G-force trackers and lap time recorders. The purpose of all this tech is to score drivers on how well they do covering the test track.
The scores and videos taken of the drivers are posted online, letting people share their unique experience. Judging by the video featured here, the Get More than a Test Drive event seems to be a lot of fun. The course is designed to bring out the best in both the car and driver with its sharp turns and narrow confines. Perhaps the most awesome part of the entire event are the video game-like sounds that are played every time a driver executes a perfect turn or avoids hitting an obstacle. There is nothing like a guitar riff to tell you that you're a good driver.
The scores and videos taken of the drivers are posted online, letting people share their unique experience. Judging by the video featured here, the Get More than a Test Drive event seems to be a lot of fun. The course is designed to bring out the best in both the car and driver with its sharp turns and narrow confines. Perhaps the most awesome part of the entire event are the video game-like sounds that are played every time a driver executes a perfect turn or avoids hitting an obstacle. There is nothing like a guitar riff to tell you that you're a good driver.
Trend Themes
1. Interactive Test Drives - The Ford Get More than a Test Drive event introduces an interactive test drive experience with in-car cameras, G-force trackers, and lap time recorders.
2. Gamification of Test Drives - The Ford Get More than a Test Drive event incorporates video game-like sounds to provide feedback and create a fun and engaging test drive experience.
3. Social Sharing of Test Drive Experiences - The Ford Get More than a Test Drive event allows participants to share their test drive scores and videos online, fostering social sharing and community engagement.
Industry Implications
1. Automobile Manufacturing - The Ford Get More than a Test Drive event presents opportunities for automobile manufacturers to enhance the test drive experience by incorporating interactive technology and gamification.
2. Automotive Accessories - The Ford Get More than a Test Drive event opens up possibilities for the development of in-car cameras, G-force trackers, and lap time recorders as accessories that enhance the driving experience.
3. Social Media and Online Platforms - The Ford Get More than a Test Drive event highlights the potential for social media and online platforms to play a role in creating a community of test drive enthusiasts and promoting interactive driving experiences.
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