(Followup)
Going Like Sixty — November 4, 2007 — Unique
References: reubenmiller.typepad
Margaux Lange has expanded her line of handmade Barbie jewelry to include tiny Barbie ears and hand. She has added a mouth pin, and necklace to complement her ring. The jewelry is fine handwork but with a touch of the bizarre.
Implications - Audiences who appreciate the bizarre idea of wearing atypical pieces are drawn to similar products. This target group also tends to have a little less appreciation for products that are deemed "normal" in society. These feelings bring them to mock normalcy, which draws them to fashion pieces such as this Frankenstein Barbie jewelry. In a way, it is this target's way of acting out towards pop culture and mainstream products.
Implications - Audiences who appreciate the bizarre idea of wearing atypical pieces are drawn to similar products. This target group also tends to have a little less appreciation for products that are deemed "normal" in society. These feelings bring them to mock normalcy, which draws them to fashion pieces such as this Frankenstein Barbie jewelry. In a way, it is this target's way of acting out towards pop culture and mainstream products.
Trend Themes
1. Handmade Barbie Jewelry - Disruptive innovation opportunity: Explore new and unconventional materials and designs for handmade Barbie jewelry to cater to the growing audience interested in atypical fashion pieces.
2. Bizarre Fashion Accessories - Disruptive innovation opportunity: Develop unique and unusual fashion accessories that appeal to audiences seeking to express their individuality and challenge societal norms.
3. Mocking Normalcy Trend - Disruptive innovation opportunity: Create products that playfully mock mainstream culture and challenge societal conventions to attract a niche market of consumers who embrace unconventional ideas.
Industry Implications
1. Handmade Jewelry - Disruptive innovation opportunity: Incorporate unconventional materials and unexpected concepts into handmade jewelry designs to cater to the growing demand for unique and statement pieces.
2. Fashion Accessories - Disruptive innovation opportunity: Introduce avant-garde and unconventional fashion accessories that resonate with consumers seeking to express their individuality and stand out from the crowd.
3. Pop Culture-inspired Products - Disruptive innovation opportunity: Develop products that subvert or parody elements of mainstream pop culture to capture the attention and loyalty of consumers who embrace alternative expressions and ideas.
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