This Mooncake Packaging Was Inspired by Lunar Phases
Mishal Omar — September 19, 2016 — Lifestyle
References: retaildesignblog.net
The Mid-Autumn Festival is celebrated each year in various countries in Asia and these mooncake boxes offer a contemporary twist on the historical celebration.
Part of the reason why people celebrate this festival is because of myths associated with the moon and lunar phases and this packaging reflects that fact. Created by the studio 'Not Available Design,' the boxes are offered in a variety of pastel hues and decorated with minimalist interpretations of the phases of the moon. This offers a sophisticated reference to the festival as well as the contents of the packaging itself.
These mooncake boxes are able to celebrate an annual festival in a way that remains true to its origins while offering a contemporary twist.
Part of the reason why people celebrate this festival is because of myths associated with the moon and lunar phases and this packaging reflects that fact. Created by the studio 'Not Available Design,' the boxes are offered in a variety of pastel hues and decorated with minimalist interpretations of the phases of the moon. This offers a sophisticated reference to the festival as well as the contents of the packaging itself.
These mooncake boxes are able to celebrate an annual festival in a way that remains true to its origins while offering a contemporary twist.
Trend Themes
1. Contemporary Mooncake Boxes - Creating modern interpretations of traditional mooncake packaging can tap into consumer's desire for new and unique holiday experiences.
2. Minimalistic Lunar Designs - Reducing mooncake box designs to minimalist representations of lunar phases can appeal to consumers who want simplicity and elegance
3. Pastel Hues - Using soft pastel hues in mooncake box designs can offer a fresh and visually appealing take on traditional festival packaging.
Industry Implications
1. Food Packaging Industry - Incorporating modern and elegant design concepts in the festive food packaging industry creates new opportunities for those looking to reinvent celebratory traditions.
2. Holiday Decor Industry - The holiday decorations industry can incorporate lunar phase designs in non-food related products to tap into the consumer desire for minimalist aesthetic in their holiday celebrations.
3. Luxury Food Items Market - Upscale packaging ideas such as pastel colored and minimalistic lunar design can set luxury food items apart and create an exclusive experience for consumers.
4.3
Score
Popularity
Activity
Freshness
