EM Cosmetics Launches its Moonbeam Cushion Highlighter
Elena Rahman — May 21, 2021 — Fashion
References: emcosmetics & happi
The indie beauty brand, EM Cosmetics, launches its Moonbeam Cushion Highlighter. The vegan makeup highlighter boasts a silky serum-infused cushion compact that blends seamlessly and comfortably into the skin.
Inspired by the glossy shine of moonbeams, the illuminating highlighter imparts a natural radiance. Similar to EM Cosmetics' Daydream Cushion's nourishing formula, the Moonbeam Cushion Highlighter includes vitamin E to help hydrate and refine the skin. The ultra-sheer formula is also gluten-free and cruelty-free.
The beauty brand aims to empower everyone's skin with its touch of hydrating moonbeam. Its lightweight feel is also long-lasting for maximum efficiency. The vegan cushion compact comes in three shimmering color hues. Moonbeam Cushion Highlighter is available for purchase through the indie cosmetic brand's online store, emcosmetics.com.
Image Credit: happi.com
Inspired by the glossy shine of moonbeams, the illuminating highlighter imparts a natural radiance. Similar to EM Cosmetics' Daydream Cushion's nourishing formula, the Moonbeam Cushion Highlighter includes vitamin E to help hydrate and refine the skin. The ultra-sheer formula is also gluten-free and cruelty-free.
The beauty brand aims to empower everyone's skin with its touch of hydrating moonbeam. Its lightweight feel is also long-lasting for maximum efficiency. The vegan cushion compact comes in three shimmering color hues. Moonbeam Cushion Highlighter is available for purchase through the indie cosmetic brand's online store, emcosmetics.com.
Image Credit: happi.com
Trend Themes
1. Cushion Compact Makeup - The rise of vegan serum-infused cushion highlighters presents a disruptive innovation opportunity for the makeup industry to offer lightweight and hydrating formulas that blend seamlessly into the skin.
2. Natural Radiance Beauty - The growing demand for vegan and cruelty-free beauty products presents a disruptive innovation opportunity for the industry to develop more sustainable and conscious formulas that impart a natural radiance.
3. Online Beauty Retail - The increasing popularity of indie beauty brands launching their products online presents a disruptive innovation opportunity for the beauty industry to improve their online presence and to reach consumers directly.
Industry Implications
1. Makeup Industry - The rise of vegan cushion compact makeup presents a disruptive innovation opportunity for the industry to offer hydrating and nourishing formulas that provide long-lasting, lightweight coverage.
2. Beauty Industry - The growing demand for natural radiance beauty presents a disruptive innovation opportunity for the industry to develop more sustainable and conscious cosmetics that cater to the changing needs and preferences of consumers.
3. E-commerce Industry - The increasing popularity of online beauty retail presents a disruptive innovation opportunity for the industry to enhance their online platforms and to provide consumers with a seamless and user-friendly shopping experience.
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