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Mood Boosting Drinks

Clean the Sky - Positive Eco Trends & Breakthroughs

ViB Chill-N Vacation in a Bottle

— June 12, 2008 — Lifestyle
First Trendhunter.com saw the 'Anti-Energy' Drank beverage, and now we've found another canned beverage geared to slide you into a mellow mood. ViB -- it stands for 'Vacation in a Bottle' (although it seems to be in a can) -- teases that the drink delivers a 'Wave of Relaxation'. With natural B12 and B6 vitamins, ViB Chill-N is said to, “relax your state of being, clear your mind, soothe your stress, help remove harmful toxins, boost your immune system, and help release the energy and metabolism of carbohydrates.”

The yummy sounding ViB Chill-N is a sparkling drink with a blend of pomegranate and berries. An 8oz serving delivers only 40 calories and is caffeine-free. The company also says it contains antioxidant qualities and is low in carbs.

On the way soon are Passion and Hang-N flavours, and if you can imagine - ViB Kids.

Trend Themes
1. Mood-enhancing Beverages - ViB Chill-N highlights the potential for drinks that offer relaxation, stress relief, and other health benefits.
2. Low-calorie/sugar-free Carbonated Drinks - ViB Chill-N taps into the trend of health-conscious consumers looking for sparkling beverages that are low in calories and free of sugar.
3. Functional Ingredients - ViB Chill-N's B12 and B6 vitamins demonstrate the potential for drinks with added functional ingredients that offer additional health benefits.
Industry Implications
1. Beverage Industry - ViB Chill-N is a disruptive innovation opportunity for the beverage industry to capitalize on consumer demands for healthier and functional beverages.
2. Health and Wellness Industry - ViB Chill-N represents an opportunity for the health and wellness industry to create additional products geared towards relaxation, stress relief, and improved health through functional ingredients.
3. Child-friendly Beverages - ViB's announcement of a potential line of kid-friendly beverages represents a market opportunity for companies in the beverage industry who want to offer low-calorie and sugar-free drinks for children.
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