Monument Snowboard's 2010 Collection Keeps It Fresh
Robyn Currie — October 22, 2009 — Lifestyle
References: monumentsnowboards & highsnobiety
The best part of winter is all the fun sports you get to play and the best part about snowboarding is looking cool while doing it. The Monument Snowboard’s 2010 collection takes today’s best artists and gets some fresh board designs from them.
According to HighSnobiety.com “This season they worked with SSUR, Rammellzee, Bjorn Copeland, Richard Colman, and Kelsey Brookes.” And the result is some pretty sweet looking boards. Check out the gallery for more from the Monument Snowboards 2010 collection.
According to HighSnobiety.com “This season they worked with SSUR, Rammellzee, Bjorn Copeland, Richard Colman, and Kelsey Brookes.” And the result is some pretty sweet looking boards. Check out the gallery for more from the Monument Snowboards 2010 collection.
Trend Themes
1. Collaborative Board Designs - Monument Snowboard's 2010 collection collaborates with artists to create fresh board designs, providing an opportunity for other snowboarding companies to do the same.
2. Art-inspired Winter Sports Equipment - The use of talented artists to create unique designs for winter sports equipment is a disruptive innovation trend that could lead to greater customization in the industry.
3. Incorporating Art as a Selling Point - Brands like Monument Snowboard that incorporate art into their products can create a new selling point for consumers and set themselves apart, a trend that could disrupt the snowboarding industry.
Industry Implications
1. Winter Sports Equipment - By collaborating with artists to create unique designs, winter sports equipment companies can differentiate their products and attract new customers.
2. Art and Design - The incorporation of talented artists into the design process of winter sports equipment can be a disruptive trend that opens up new opportunities in the art and design industry.
3. Fashion and Apparel - As snowboarding and other winter sports continue to become more popular, the incorporation of unique and stylish designs, like those created by Monument Snowboard, could disrupt the fashion and apparel industry that caters to these consumers.
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