K2 Skis' Omen Ski Collection is Informed by Julia Schimautz's Style
Kalina N — September 28, 2024 — Art & Design
K2 Skis has launched the new Omen Ski Collection for Fall 2024 and the capsule prominently features a collaboration with Berlin-based artist Julia Schimautz. Known for her bold and vintage-inspired designs, Schimautz's artwork brings a unique visual identity to the twin-tip freestyle skis that make them stand out immediately on the slope or in the park. Drawing inspiration from '60s and '70s aesthetics, the Fall 2024 Omen Ski Collection designs incorporate risograph printing techniques, which create distinctive and textured graphics with intentional imperfections.
In terms of performance, the Omen collection is built for freeskiing. As such, each ski delivers durability and versatility in park, pipe, and street settings. K2’s Carbon Boost Braid technology, along with rocker tips and tails, ensure the skis deliver pop and stability for jumps and landings. The collection is designed to cater to a range of skiers with multiple versions.
Image Credit: K2
In terms of performance, the Omen collection is built for freeskiing. As such, each ski delivers durability and versatility in park, pipe, and street settings. K2’s Carbon Boost Braid technology, along with rocker tips and tails, ensure the skis deliver pop and stability for jumps and landings. The collection is designed to cater to a range of skiers with multiple versions.
Image Credit: K2
Trend Themes
1. Vintage Aesthetic Revival - Inspired by '60s and '70s designs, the Omen Ski Collection taps into the nostalgia trend, appealing to consumers with a taste for retro aesthetics.
2. Artist Collaborations - The collaboration with Berlin-based artist Julia Schimautz highlights the growing trend of incorporating distinctive artistic contributions to elevate product appeal.
3. Risograph Printing Techniques - The use of risograph printing techniques for ski graphics introduces a unique texture and intentional imperfections, showcasing an artisanal approach in sports equipment design.
Industry Implications
1. Sporting Goods - Innovative graphic designs and enhanced ski performance features address the diverse needs of the modern freeskiing community.
2. Art and Design - The integration of bold, vintage-inspired artwork on functional sports equipment bridges the gap between utility and visual art.
3. Printing and Publishing - Employing risograph printing techniques on skis introduces a unique crossover opportunity, merging traditional printmaking methods with contemporary product design.
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