The Montana Spring/Summer Campaign Features Reptilian Accents
Jana Pijak — February 6, 2012 — Marketing
References: heromilando.blogspot & thefashionisto
Model Chris Garcia stars in the latest Montana Spring/Summer 2012 accessories campaign. Captured by the lens of photographer Diego Roldan, the model sports a predominantly white wardrobe, setting sail for the warmth of the upcoming season.
From impeccably cut jackets to suited separates, this sharply dressed shoot puts emphasis on clean lines, sharp tailoring and sophisticated texture pairings. Classic neutrals are paired with bold pin-striped shirting and Montana's eye-catching reptilian accessories, making for a dapper advertorial spread.
Posing on the rooftop, model Chris showcases spring and summer accessory essentials including stunning suede, leather and snake-skin accents that are a contemporary take on classic must-haves. From sleek shoes and loafers to bold belts, Chris is effortlessly elegant proving that simplicity is key when it comes to showing off statement accessories.
Image Credit: Diego Roldan
From impeccably cut jackets to suited separates, this sharply dressed shoot puts emphasis on clean lines, sharp tailoring and sophisticated texture pairings. Classic neutrals are paired with bold pin-striped shirting and Montana's eye-catching reptilian accessories, making for a dapper advertorial spread.
Posing on the rooftop, model Chris showcases spring and summer accessory essentials including stunning suede, leather and snake-skin accents that are a contemporary take on classic must-haves. From sleek shoes and loafers to bold belts, Chris is effortlessly elegant proving that simplicity is key when it comes to showing off statement accessories.
Image Credit: Diego Roldan
Trend Themes
1. Accessory Neutrals - The trend of showcasing accessories in neutral tones can create disruptive innovation opportunities for sustainability and upcycling in the fashion industry.
2. Reptilian Accents - The trend of incorporating reptilian accents in accessories provide innovation opportunities for ethical sourcing and cruelty-free materials in the luxury goods industry.
3. Simplicity Is Key - The trend of simplicity in showcasing statement accessories offers opportunities for fast-fashion retailers to provide affordable and versatile pieces that can be mixed and matched with different outfits.
Industry Implications
1. Fashion - The fashion industry can use accessory neutrals, reptilian accents, and simplicity in design to create new sustainable, ethical, and affordable products.
2. Luxury Goods - The luxury goods industry could incorporate reptilian accents with cruelty-free materials to offer innovative, eco-friendly, and animal-friendly products.
3. Retail - The retail industry can use simplicity in design to offer classic and timeless accessory pieces that provide value for money and versatile styling options.
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