Montana Meth Project
References: methproject.org & adsoftheworld
Montana Meth Project has a powerful anti-Meth campaign that gives you a glimpse of how Meth (and drugs in general, really) can transform you into something awful, doing things that no normal person would do.
The most powerful shot for me is a young woman having sex for money with a blank dead look on her face and the message,"15 bucks for sex isn't normal. But on meth it is".
Other ads show a hallucinating young man picking for bugs under his skin, a guy beating an old man for money, and a friend left for dead by another meth user.
The campaign was created by Venables Bell & Partners ad agency, San Francisco, USA.
Here are more PSAs:
The most powerful shot for me is a young woman having sex for money with a blank dead look on her face and the message,"15 bucks for sex isn't normal. But on meth it is".
Other ads show a hallucinating young man picking for bugs under his skin, a guy beating an old man for money, and a friend left for dead by another meth user.
The campaign was created by Venables Bell & Partners ad agency, San Francisco, USA.
Here are more PSAs:
Trend Themes
1. Powerful Anti-drug Campaigns - Disruptive innovation opportunity: Develop effective and impactful anti-drug campaigns using raw and disturbing imagery to raise awareness and discourage substance abuse.
2. Shocking Visual Messaging - Disruptive innovation opportunity: Create visually captivating and impactful advertising that shocks viewers with the reality of drug addiction and its consequences.
3. Emotional Persuasion Tactics - Disruptive innovation opportunity: Utilize emotional persuasion tactics in drug prevention campaigns to evoke strong reactions and encourage behavior change.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Incorporate innovative and provocative storytelling techniques in advertising campaigns across various industries, including healthcare, anti-drug initiatives, and social awareness programs.
2. Public Health and Wellness - Disruptive innovation opportunity: Develop inventive strategies and interventions to combat substance abuse and addiction, focusing on creating public awareness and promoting healthier lifestyle choices.
3. Social Services - Disruptive innovation opportunity: Implement cutting-edge approaches in social services, including education and rehabilitation programs, to address the complex issue of drug addiction and support individuals in their journey towards recovery.
6.4
Score
Popularity
Activity
Freshness
