German Ads Reenact Monopoly Settings
Rose Nazarali — May 23, 2009 — Marketing
References: cyanatrendland & notcot.org
Monopoly entered real life through their new German print ads. “Own it all†is the catchphrase for these eye-popping advertisements. The classic board game portrays four different properties in the game and the red and green colors signify their respective net worth.
I would love to see some of these ads on billboards. As a big Monopoly fan, I think it is time to bring this wholesome board game back to the forefront.
Implications - Monopoly was an enormously popular game for many people growing up, and with such its effects are still being felt within society. Such references to popular games and objects within mass culture can help subsequent products and gain consumer praise.
I would love to see some of these ads on billboards. As a big Monopoly fan, I think it is time to bring this wholesome board game back to the forefront.
Implications - Monopoly was an enormously popular game for many people growing up, and with such its effects are still being felt within society. Such references to popular games and objects within mass culture can help subsequent products and gain consumer praise.
Trend Themes
1. Real-life Game Board Ads - Creating real-life game board advertisements that bring popular board games into everyday life.
2. Visualizing Net Worth in Advertising - Using visual elements, such as color coding, to represent the net worth of properties or products in advertisements.
3. Nostalgic Advertising Campaigns - Utilizing nostalgia-inducing references to popular games and objects to appeal to consumers.
Industry Implications
1. Advertising and Marketing - Incorporating interactive and visually appealing advertisements that reference popular board games.
2. Board Game Industry - Creating new marketing tactics that bridge the gap between virtual and physical gameplay experiences.
3. Toy and Entertainment Industry - Developing innovative ways to bring classic board games back into the forefront of consumer culture.
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