Moncler's House of Genius Speaks to the Adventurer of Tomorrow
Laura McQuarrie — November 3, 2021 — Eco
References: fashionunited.uk
Moncler's House of Genius pop-up is taking over the Corner Shop in Selfridges Oxford Street location for a limited time and it reimagines Moncler’s alpine heritage for the next generation of adventurers. The pop-up is stocked with limited-edition collaborations and newly reimagined pieces, a ready-to-wear capsule collection, plus collectibles, accessories and gadgets.
Leaning into a global sense of wanderlust, the House of Genius pop-up space is offering 10 limited-edition detachable city patches that can be used to customize items like puffer jackets and vests.
The bright and eye-catching space also highlights sustainability with a focus on incorporating surplus fabrics and environmentally friendly packaging such as paper from responsibly managed forests and other recycled materials.
Leaning into a global sense of wanderlust, the House of Genius pop-up space is offering 10 limited-edition detachable city patches that can be used to customize items like puffer jackets and vests.
The bright and eye-catching space also highlights sustainability with a focus on incorporating surplus fabrics and environmentally friendly packaging such as paper from responsibly managed forests and other recycled materials.
Trend Themes
1. Alpine Heritage Revival - There's an opportunity to create limited edition collections and reimagine classic pieces with a modern twist, tapping into a sense of nostalgia and adventure.
2. Customizable Products - By offering detachable patches and encouraging customers to personalize their purchases, companies can create a unique and engaging customer experience.
3. Sustainability in Fashion - Incorporating environmentally friendly materials and packaging can attract eco-conscious consumers and promote responsible manufacturing practices.
Industry Implications
1. Outdoor Apparel - Companies in this industry can focus on integrating modern design with classic styles to tap into the adventurous and nostalgic spirit of outdoor enthusiasts.
2. Fashion Retail - Retailers can create curated pop-up spaces that offer limited-edition collections and customizable products to attract customers seeking unique and personalized shopping experiences.
3. Sustainable Packaging - Companies specializing in sustainable packaging can work with fashion brands to provide environmentally friendly alternatives to traditional materials and promote responsible manufacturing practices.
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