Vans Unveils Its Second Japan Fabrics Collection Entitled MONALISA©
References: abc-mart.net & hypebeast
Vans introduced its first Japan Fabrics collection in February, and its latest treatment is the MONALISA©. The label's second drop from the collection is created by Japan's Komatsu Seiren Co. It is a special digital technology that is able to infuse a plethora of colors together -- up to 17 million hues -- and create a realistic iteration of textures, artwork, and pattern designs. The visuals that this new footwear collection boasts include paper prints, marble designs, and a leaf pattern.
These digitally printed designs see itself on the uppers of Vans' iconic silhouettes including the Old Skools, the Eras, and the Slip-Ons. Additional to the textural prints, the sneakers are also finished with the label's signature vulcanized waffle outsoles, tonal lacing systems, and branding details. The MONALISA© sneakers are available beginning today online at ABC Mart and other Japanese sneaker retail locations.
These digitally printed designs see itself on the uppers of Vans' iconic silhouettes including the Old Skools, the Eras, and the Slip-Ons. Additional to the textural prints, the sneakers are also finished with the label's signature vulcanized waffle outsoles, tonal lacing systems, and branding details. The MONALISA© sneakers are available beginning today online at ABC Mart and other Japanese sneaker retail locations.
Trend Themes
1. Digital-printed Fashion - Incorporating digital printing technology into fashion could disrupt traditional textile manufacturing and provide opportunities for personalized fashion experiences.
2. Advanced Textile Printing - Advancements in textile printing technology are enabling highly detailed and realistic patterns to be printed onto a wide range of materials, paving the way for new application areas.
3. Customizable Footwear - By leveraging the power of digital printing, footwear companies can offer greater flexibility and customization options for consumers, creating new business models and revenue streams.
Industry Implications
1. Apparel Manufacturing - The fashion industry could leverage digital printing to reduce manufacturing waste and increase efficiency, improving sustainability and expanding design possibilities.
2. Footwear Manufacturing - Introducing advanced digital printing technology into footwear manufacturing could enable companies to offer customized and personalized products, creating new market opportunities and driving growth.
3. Printing Technology - The development of advanced textile printing technologies could transform the printing industry and enable new applications across a range of sectors, from fashion to home decor to sports equipment.
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