Baskin-Robbins Relaunched the Iconic Mom's Makin' Cookie Flavor
Grace Mahas — August 6, 2020 — Lifestyle
References: chewboom
Iconic ice cream store, Baskin-Robbins recently announced the relaunch of its beloved Mom’s Makin’ Cookies ice cream. The fan-favorite flavor boasts "brown sugar flavored ice cream infused with chocolate chip cookie pieces, chocolate flavored chips, and a cookie dough batter flavored ribbon." In addition, the Mom's Makin' Cookies has been honored as Baskin-Robbins 'Flavor of the Month for August 2020.'
In addition, Baskin-Robbins is also introducing 'Cappuccino Blast' for a limited time at participating retailers. The new offering is made with a blend of coffee made from 100% Arabica coffee beans, ice cream, ice, syrup, whipped cream, and topped with cinnamon and crushed Oreo cookie pieces. The Cappuccino Blast is available in small, medium, and large sizes.
Image Credit: Baskin-Robbins
In addition, Baskin-Robbins is also introducing 'Cappuccino Blast' for a limited time at participating retailers. The new offering is made with a blend of coffee made from 100% Arabica coffee beans, ice cream, ice, syrup, whipped cream, and topped with cinnamon and crushed Oreo cookie pieces. The Cappuccino Blast is available in small, medium, and large sizes.
Image Credit: Baskin-Robbins
Trend Themes
1. Cookie-infused Flavors - Creating a variety of baked goods-inspired flavors in ice cream and other foods could tap into the nostalgia and familiarity of classic desserts while offering a unique twist to attract customers.
2. Limited-time Offerings - Introducing seasonal and limited-time offerings in stores can increase demand among customers seeking exclusive or unique flavors and products.
3. Premium Coffee Blends - Utilizing higher quality coffee blends in cold drinks and desserts can attract coffee lovers who also enjoy sweet treats, creating a wider customer base for coffee shops and cafes.
Industry Implications
1. Ice Cream Industry - Incorporating nostalgic flavors with unique twists can give ice cream companies an edge in the market and attract customers looking for new and exciting dessert options.
2. Food and Beverage Industry - Offering limited-time and seasonal flavors can keep customers engaged and interested in a brand or product, leading to increased sales and brand loyalty.
3. Coffee Industry - Partnering with other food and beverage industries to create premium coffee blends for desserts and cold drinks can broaden the appeal of coffee shops and cafes, drawing in customers who enjoy both coffee and sweet treats.
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