Momofuku Ando is Not a Place to Sit and Eat, the Food Comes to You
Meghan Young — March 22, 2016 — Tech
References: momofuku & fastcompany
Hot on the heels of the announcement of his latest restaurant, Nishi, is Momofuku Ando. Although under the now famous moniker, it operates significantly differently from the other restaurants. Momofuku Ando doesn't allow you to sit and eat. Instead, it delivers all orders to you.
Although details about Momofuku Ando are still being worked out -- such as the menu, pricing and New York City location -- there are other details surfacing that will excite fans of David Chang. Fast Company writes, "[T]he culinary sensibility will be very Chang—an amped-up mix of Asian flavors and lowbrow Americana that could include takes on both mapo tofu and Southern fried chicken (which they might eventually sell in KFC-style buckets, although probably not at launch)."
Although details about Momofuku Ando are still being worked out -- such as the menu, pricing and New York City location -- there are other details surfacing that will excite fans of David Chang. Fast Company writes, "[T]he culinary sensibility will be very Chang—an amped-up mix of Asian flavors and lowbrow Americana that could include takes on both mapo tofu and Southern fried chicken (which they might eventually sell in KFC-style buckets, although probably not at launch)."
Trend Themes
1. High-end Delivery Restaurants - The rise of high-end delivery restaurants presents an opportunity for restaurants to cater to consumers who are willing to pay a premium price for convenient, high-quality food delivery.
2. Personalized Delivery Experience - There is a growing trend towards personalized delivery experience which presents an opportunity for restaurants to leverage data and technology to offer customized menu suggestions and promote up-selling.
3. Virtual Restaurants - Virtual restaurants, which are delivery only operations, present an opportunity for restaurants to expand their customer reach without the cost of opening a physical restaurant, however, they would need to have a strong brand, brand recognition and delivery system.
Industry Implications
1. Food Delivery Industry - With the rise of high-end delivery restaurants, the food delivery industry will need to adapt by incorporating more options for convenient, high-quality food delivery.
2. Hospitality Industry - The personalized delivery experience trend presents an opportunity for the hospitality industry to leverage technology and enhance customer satisfaction by catering to the specific tastes and preferences of their customers.
3. Technology Industry - With the rise of virtual restaurants, the technology industry can assist restaurants to develop strong delivery networks, building strong brand recognition, and providing them with data analytical tools to capture customer insights, optimize their pricing and menu suggestions.
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