Giant Created the 'Momentum' Brand to Tackle the E-Bike Market
Colin Smith — June 11, 2022 — Autos
References: momentum-biking & insideevs
Giant Group launched an e-bike-focused sub-brand named 'Momentum.' The initial collection of e-bikes launched by Momentum will cover city-focused commuter bikes, as the brand has yet to enter the electric mountain bike market. These bikes are focused on maximizing comfort, range, and pedal assistance to ensure that riders reach their destination without feeling exhausted, as they are designed for employees commuting in the mornings.
The Momentum e-bikes retail for approximately $3,500 USD and offer roughly 106 miles of range per charge. On top of this, the bikes offer varying levels of pedal assistance that allow the range to be extended if the rider puts in more effort. While Momentum only recently entered the electric micro-mobility market, Giant Group hopes to spearhead the industry and solidify Momentum as an industry-leading brand.
Image Credit: Giant Group
The Momentum e-bikes retail for approximately $3,500 USD and offer roughly 106 miles of range per charge. On top of this, the bikes offer varying levels of pedal assistance that allow the range to be extended if the rider puts in more effort. While Momentum only recently entered the electric micro-mobility market, Giant Group hopes to spearhead the industry and solidify Momentum as an industry-leading brand.
Image Credit: Giant Group
Trend Themes
1. Electric Micro-mobility Sub-brands - Creating sub-brands that focus on electric micro-mobility modes of transportation allows for a streamlined and cohesive approach to brand narrative and consumer focus.
2. City-focused E-bikes - Designing e-bikes specifically for city commuters with a focus on comfort and range can disrupt the traditional transportation market by providing an eco-friendly alternative for urban commuters.
3. Extended Range E-bikes - Creating e-bikes with an extended range, coupled with varying levels of pedal assistance, can create viable long-distance transportation options for commuters and leisure riders alike.
Industry Implications
1. Electric Bike Manufacturing - Creating sub-brands that focus on electric micro-mobility can disrupt the electric bike manufacturing industry by offering a new and innovative approach to branding.
2. Commute-based Transportation Services - Electric micro-mobility sub-brands that focus on commuter needs can disrupt the traditional transportation market by offering a more sustainable means of transportation.
3. Eco-tourism - Extended range e-bikes can disrupt the eco-tourism industry by providing a viable alternative to traditional gas-powered transportation for outdoor enthusiasts and adventure travelers alike.
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