GMC Licenses the Hummer Brand to Recon for the 'Hummer EV' E-Bike
GMC’s ‘Hummer EV’ is the brand’s newest e-bike designed to appeal to maximalists worldwide. The press release for the ‘Hummer EV’ all-wheel drive e-bike mentions dual 750W hub motors with a maximum output of 2,400W and a 48-volt/17 amp-hour LG battery. Consumers are also given the option to upgrade to a 21Ah version of the bike for additional riding time. GMC will not manufacture the e-bike itself but will license the Hummer brand to Recon instead.
“We are honored to partner with GMC on this unique world-class AWD Ebike that parallels HUMMER EV’s unrivaled reputation as the leader in EV off-road adventure,” Jeff Fuze, president of Recon, said in a statement.
The bike will include twin Bafang motors, four-piston hydraulic brakes, and gearing supplied by Shimano that makes the front suspension adjustable. Three drive modes are available depending on how the bike is being used.
Image Credit: Recon
“We are honored to partner with GMC on this unique world-class AWD Ebike that parallels HUMMER EV’s unrivaled reputation as the leader in EV off-road adventure,” Jeff Fuze, president of Recon, said in a statement.
The bike will include twin Bafang motors, four-piston hydraulic brakes, and gearing supplied by Shimano that makes the front suspension adjustable. Three drive modes are available depending on how the bike is being used.
Image Credit: Recon
Trend Themes
1. Electric Adventure Bikes - The increasing demand for EV transport and adventure activities presents an opportunity for creating high-end electric bikes designed to handle rough terrain and extreme conditions.
2. Collaborative Brand Licensing - Collaborative licensing agreements that allow companies to leverage the unique appeal of established brands to create new products may become more common.
3. Dual-motor E-bike Technology - Manufacturers may introduce more e-bike models with dual-motor technology for increased power output and improved handling.
Industry Implications
1. Electric Bicycle Manufacturing - Electric bike manufacturers can explore opportunities for creating high-performance e-bikes targeting outdoor enthusiasts and adventure travelers.
2. Automotive Brand Licensing - Companies can explore licensing deals with well-known automotive brands to create new products in different sectors.
3. Electric Motor and Battery Manufacturing - Manufacturers that specialize in electric motor and battery technology can create innovative products and incorporate this technology into new electric bike models.
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