O at Home is Axed
Marissa Brassfield — November 8, 2008 — Pop Culture
References: oprah & apartmenttherapy
'O at Home,' the home decor-specific spinoff of Oprah Winfrey's 'O Magazine,' has folded. It seems that even moguls with unimaginable net worth can't keep a niche magazine afloat.
The content formerly covered by 'O at Home' will now be absorbed back into 'O Magazine.' While the demise of the quarterly magazine isn't as newsworthy as, say, the theoretical demise of 'Star,' it is curious that Hearst gave 'O at Home' the axe. I suppose part of Ms. Winfrey's success comes from knowing when to pull the plug.
Image Credit: 1 | 2 | 3 | 4 | 5
The content formerly covered by 'O at Home' will now be absorbed back into 'O Magazine.' While the demise of the quarterly magazine isn't as newsworthy as, say, the theoretical demise of 'Star,' it is curious that Hearst gave 'O at Home' the axe. I suppose part of Ms. Winfrey's success comes from knowing when to pull the plug.
Image Credit: 1 | 2 | 3 | 4 | 5
Trend Themes
1. Collapse of Niche Magazines - Opportunities for digital platforms to disrupt the magazine industry by providing niche-specific content online.
2. Integration of Content - Opportunities to merge related publications and consolidate content to streamline operations and cut costs.
3. The Power of Celebrity Branding - Opportunities for celebrities to leverage their personal brand and fan base to launch successful niche publications.
Industry Implications
1. Magazine Publishing - The magazine industry is experiencing significant disruptions and challenges, leading to the exploration of new business models and digital platforms.
2. Digital Media - Digital media platforms can capitalize on the decline of traditional print media by offering immersive online experiences and personalized content.
3. Celebrity Branding - The popularity and influence of celebrities provide opportunities for them to venture into publishing and create niche-focused content.
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