The Moet & Chandon 2011 Ads Star Scarlett Johansson Again
Meghan Young — February 22, 2011 — Marketing
References: pursuitist & adrants
If it's not broke, don't fix it -- that's what can be said of the Moet & Chandon 2011 ad campaign. Once again starring the stunning Scarlett Johansson, this spot is just as dreamy as the previous campaign.
Shot by renowned British photographer Tim, the Moet & Chandon 2011 ad campaign was conceptualized by Paris-based Works Advertisement Agency. Two new images join the original shots from last year's campaign. Check out behind-the-scene shots in the attached video.
Shot by renowned British photographer Tim, the Moet & Chandon 2011 ad campaign was conceptualized by Paris-based Works Advertisement Agency. Two new images join the original shots from last year's campaign. Check out behind-the-scene shots in the attached video.
Trend Themes
1. Celebrity Endorsements - Brands are increasingly relying on celebrities to promote their products which can increase brand recognition and sales.
2. Continued Use of Previous Campaigns - Using previous ad campaigns can be a cost-effective way to promote a brand and evoke positive emotions in customers.
3. Collaboration for Photo and Video Production - Working with a renowned photographer and advertising agency can result in visually stunning ad campaigns that effectively promote a brand.
Industry Implications
1. Luxury Goods - Luxury brands can benefit from using celebrity endorsements and visually stunning ad campaigns to increase their appeal and sales.
2. Fashion - Collaborating with renowned photographers and advertising agencies can help fashion brands create visually stunning promotional content for their collections.
3. Beverage - Utilizing celebrity endorsements can be an effective way for beverage brands to increase customer awareness and sales, especially for luxury brands like Moet & Chandon.
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