CHACCRA Fights Disposable Culture with Modular Rug Designs
Laura McQuarrie — August 13, 2019 — Art & Design
References: chaccra & prnewswire
Nepal-inspired homewares brand CHACCRA is offering a way for consumers to push back against throwaway culture with its collection of premium handcrafted modular rugs. According to brand founder Sharon Shi, "Our handmade rugs are the antithesis of disposable culture. They are beautifully made and long-lasting, aimed to tap into people's desire for great design pieces, with our modular designs bringing extra flexibility for interior design."
As well as honoring Nepal's crafting tradition and modern design, the Modular Collection appeals to conscious consumers who desire the freedom to put their own stamp on interior environments with high-quality, renewable hemp fibers, Tibetan wool and unconventionally shaped individual pieces.
CHACCRA's new modular rugs are launching at this year's London Design Fair in September.
As well as honoring Nepal's crafting tradition and modern design, the Modular Collection appeals to conscious consumers who desire the freedom to put their own stamp on interior environments with high-quality, renewable hemp fibers, Tibetan wool and unconventionally shaped individual pieces.
CHACCRA's new modular rugs are launching at this year's London Design Fair in September.
Trend Themes
1. Modular Design - The rise of modular designs caters to the environmentally-conscious consumers' trend of reducing waste, allowing businesses to create and sell customizable and eco-friendly products with longer shelf lives.
2. Premium Handcrafted Goods - Creating high-quality handcrafted goods can cater to consumers' demand for unique and durable products while simultaneously promoting traditional crafts and helping to reduce environmental waste.
3. Renewable Materials - The consumer shift towards ethically-made and renewable materials creates an opportunity for businesses to innovate and cater to those values, while also promoting responsible sourcing and production processes.
Industry Implications
1. Interior Design - Modular and customizable designs appeal to decorators and businesses catering to the interior design industry, offering eco-friendly and unique products with versatile applications.
2. Handcrafted Goods - The handcrafted goods industry may benefit from a shift to premium and customizable designs, creating longer-lasting and unique products with environmentally responsible practices.
3. Sustainable Textiles - With the growing demand for renewable textiles, businesses in the sustainable textiles industry have the opportunity to create innovative and unique products that cater to conscious consumers while helping to reduce environmental waste.
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