Veil's New Activewear Line Caters to Modest Dressers
Katherine Pendrill — June 6, 2016 — Fashion
References: kickstarter & refinery29
Following the successful release of its climate-adaptive headscarf, Veil is launching a new Kickstarter campaign for a full line of modest activewear that allows consumers to stay covered without sacrificing their personal sense of style.
Veil's new line of modest activewear consists of exercise-specific garments that are comfortable and functional, yet still modest. This includes items such as the Spark half-zip pullover and the Halo running hoodie, both of which are looser and longer than traditional workout pieces. These features are meant to help women exercise comfortably without worrying that their clothing is not fully covering their body.
With a tagline that reads "conceal your assets, uncover your potential," Veil makes clear that consumers don't have to choose between modesty and functionality when it comes to exercise-specific clothing.
Veil's new line of modest activewear consists of exercise-specific garments that are comfortable and functional, yet still modest. This includes items such as the Spark half-zip pullover and the Halo running hoodie, both of which are looser and longer than traditional workout pieces. These features are meant to help women exercise comfortably without worrying that their clothing is not fully covering their body.
With a tagline that reads "conceal your assets, uncover your potential," Veil makes clear that consumers don't have to choose between modesty and functionality when it comes to exercise-specific clothing.
Trend Themes
1. Modest Activewear - Veil's new line of modest activewear provides an untapped opportunity for creating fashion-forward and functional clothing for conservative dressers.
2. Climate-adaptive Clothing - Veil's climate-adaptive headscarf showcases a trend towards more versatile and sustainable fashion choices.
3. Inclusive Fitness Clothing - Veil's new activewear line caters to the growing market of women who seek clothing that provides comfort and functionality without compromising their personal dress codes.
Industry Implications
1. Activewear - The activewear industry can tap into the demand for versatile workout clothing that caters to diverse body types and dress codes.
2. Sustainable Fashion - The emergence of climate-adaptive clothing and Veil's new activewear line highlights a growing opportunity for sustainable and innovative fashion designs.
3. Islamic Fashion - Veil's new activewear line represents a shift towards the mainstream acceptance of Islamic fashion as well as the demand for inclusive clothing options for conservative dressers.
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