KOMA Creates a Modern Visual Identity for Eyewear Brand Mieu
Kalin Ned — March 29, 2018 — Art & Design
References: behance.net & behance.net
Chinese-based studio KOMA utilizes the principles of UI and UX design in the composition of a modern visual identity for luxe eyewear brand Mieu. During the development of its project, KOMA is able to convey the personality of the brand and the temperament of the product in a minimalist representation that is easy to understand and simple to navigate.
The newly developed modern visual identity of Mieu strengthens the notion that for such dedicated brands "glasses are not [just] consumer products, but [rather a] medium for expressing art." The white layout of the website calls attention to the delicate frames. Through the successful crossover of luxurious and fashion-forward eyewear with design-forward layout and branding, Mieu and KOMA are able to successfully accommodate the needs and the relationship between brand and customer.
The newly developed modern visual identity of Mieu strengthens the notion that for such dedicated brands "glasses are not [just] consumer products, but [rather a] medium for expressing art." The white layout of the website calls attention to the delicate frames. Through the successful crossover of luxurious and fashion-forward eyewear with design-forward layout and branding, Mieu and KOMA are able to successfully accommodate the needs and the relationship between brand and customer.
Trend Themes
1. UI/UX Driven Visual Identities - Brands in various industries can use UI/UX design principles to create modern visual identities that convey personality and product temperament.
2. Minimalist Branding - The use of minimalist branding can effectively call attention to product details and attributes while maintaining a simple and easy-to-navigate representation.
3. Luxurious and Design-forward Branding - Combining luxurious and design-forward branding is a disruptive innovation opportunity for brands looking to cater to the needs and relationship between brand and customer.
Industry Implications
1. Eyewear - Eyewear brands can utilize modern visual identities and minimalist branding to showcase their products in a design-forward and luxurious manner.
2. Luxury Fashion - Luxury fashion brands can take inspiration from the successful combination of luxurious and design-forward branding in eyewear brands to create a disruptive visual identity that accommodates brand and customer needs.
3. Consumer Products - Consumer product brands can incorporate UI/UX design principles to create modern visual identities that convey personality and product temperament while maintaining a simple and easy-to-navigate representation.
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