This Commercial by the Source Tells a Modern Christmas Carol
Laura McQuarrie — November 10, 2014 — Marketing
References: thesource & marketingmag
In this commercial for The Source, we get to see Scrooge star in a modern Christmas Carol. Rather than getting a visit from the Ghost of Christmas Present, Scrooge is visited by 'The Ghost of Christmas Presents,' who takes the form of an employee at The Source.
Aside from the funny comment about Scrooge's eyebrows at the end of the ad, one of the most comical moments of the commercial is something that you may have missed. Earlier on, Scrooge looks out the window ans sees a boy wearing a pair of red Beats By Dre headphones and says "I want those indeed," which is a reference to the brand's current tagline, which is "I want that."
Aside from the funny comment about Scrooge's eyebrows at the end of the ad, one of the most comical moments of the commercial is something that you may have missed. Earlier on, Scrooge looks out the window ans sees a boy wearing a pair of red Beats By Dre headphones and says "I want those indeed," which is a reference to the brand's current tagline, which is "I want that."
Trend Themes
1. Modernization of Classic Stories - The adaptation of classic stories with a modern twist offers an opportunity for innovative storytelling and marketing strategies.
2. Product Placement in Advertisements - Incorporating popular brands into advertisements can increase product visibility and interest.
3. Humorous Advertising - Humorous advertisements can create brand engagement and emotional connections with consumers.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating modern twists and humor into their campaigns.
2. Consumer Electronics - The consumer electronics industry can take advantage of product placement in advertisement campaigns to increase product exposure.
3. Entertainment - The entertainment industry can adapt classic stories with modern twists for innovative storytelling and marketing strategies.
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