Sizzling Accessories in The Modern Chimp's Fall Campaign
Katherinev123 — September 17, 2009 — Marketing
References: themodernchimp & designscene.net
The Modern Chimp’s fall campaign for its accessories line has been released. Shot by Daniel D’ottavio, it shows the brand’s hot collection of scarfs, belts and ties, complete with a hot, shirtless male.
The hot shirtless male is Blaine Cook and the ads reveal him sporting some stylish neck pieces, including a studded belt, embellished scarf, and plaid bow tie. With accessories that cool, who needs a shirt, right?
Oh, before I forget—The Modern Chimp’s fall campaign also features Diana Chung of Ford Models, who is also shirtless and who (lucky her) gets lifted into the air by Cook.
The hot shirtless male is Blaine Cook and the ads reveal him sporting some stylish neck pieces, including a studded belt, embellished scarf, and plaid bow tie. With accessories that cool, who needs a shirt, right?
Oh, before I forget—The Modern Chimp’s fall campaign also features Diana Chung of Ford Models, who is also shirtless and who (lucky her) gets lifted into the air by Cook.
Trend Themes
1. Shirtless Accessories - New trend in accessories advertising featuring shirtless models, breaking away from traditional clothing-focused campaigns.
2. Genderless Neckwear - Increasing popularity of unisex neckwear, blurring gender lines in fashion and offering more options for all consumers.
3. Statement Accessories - Growing demand for bold and unique accessories as a way to express personal style and stand out from the crowd.
Industry Implications
1. Fashion - Opportunities for fashion brands to challenge traditional advertising methods and promote accessories as statement pieces rather than simply functional add-ons.
2. Retail - Innovative approaches to presenting accessories in-store and online, such as featuring diverse models and promoting gender-neutral styling.
3. Advertising - Potential for ad campaigns to break away from traditional gender norms and explore new, exciting ways to showcase fashion accessories.
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