New Balance Adds a Mocha Colorway to the Signature 2002R Sneaker
References: newbalance & hypebeast
New Balance introduces the new Mocha colorway that is seen detailing its signature 2002R sneaker model for the season ahead. Just in time for Fall, the new shoes are designed in a brown suede overlaying detail throughout the upper on top of a cream mesh base foundation.
It is also detailed with soft grey in a leather material as the trimmings that adorn the collars and toe box sections. Branding is kept minimal with the silver N motif and the 2002R labels. Additional details include the New Balance branding on the heels and tongues. The shoe is then rounded out by off-white tonal midsoles that are packed with N-ERGY cushioning technology and black rubber outsoles.
Image Credit: New Balance
It is also detailed with soft grey in a leather material as the trimmings that adorn the collars and toe box sections. Branding is kept minimal with the silver N motif and the 2002R labels. Additional details include the New Balance branding on the heels and tongues. The shoe is then rounded out by off-white tonal midsoles that are packed with N-ERGY cushioning technology and black rubber outsoles.
Image Credit: New Balance
Trend Themes
1. Tonal Sneakers - This trend of monochromatic sneakers presents an opportunity for companies to experiment with new color combinations.
2. Minimal Branding - The trend towards minimal branding allows companies to focus on quality and craftsmanship instead of relying on flashy logos.
3. Comfort Technology - The use of cushioning technology in sneakers continues to be a major trend, allowing for more comfortable and supportive footwear.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of tonal sneakers by offering a wider range of colorways to capitalize on the trend.
2. Footwear - The footwear industry can innovate by developing new comfort technologies to stay ahead of the competition.
3. Sportswear - The sportswear industry can stay relevant by incorporating both trend towards tonal sneakers and minimal branding into their product lines.
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