Starbucks is Bringing Back the Beloved Mocha Coconut Frappuccino Drink
Alyson Wyers — July 25, 2015 — Lifestyle
References: news.starbucks & refinery29
If you were a fan of the original Mocha Coconut Frappuccino from Starbucks, you have a lot to be happy about. The ubiquitous coffee chain recently announced they will be bringing back the beloved blended coffee beverage.
The limited edition offer will be available in participating Canadian and American stores starting July 23rd until supplies run out. The frozen caffeinated drink consists of Starbucks coffee, mocha sauce, coconut syrup, milk and ice with a topping of whipped cream, chocolate drizzle and toasted coconut flakes. Stores will also be selling a bottled version of the Mocha Coconut Frappuccino year-round.
The summery drink can be easily modified to be slightly healthier when customers opt for nonfat or soy milk, sugar-free Skinny Mocha syrup, little or no whip cream and choosing other light options.
The limited edition offer will be available in participating Canadian and American stores starting July 23rd until supplies run out. The frozen caffeinated drink consists of Starbucks coffee, mocha sauce, coconut syrup, milk and ice with a topping of whipped cream, chocolate drizzle and toasted coconut flakes. Stores will also be selling a bottled version of the Mocha Coconut Frappuccino year-round.
The summery drink can be easily modified to be slightly healthier when customers opt for nonfat or soy milk, sugar-free Skinny Mocha syrup, little or no whip cream and choosing other light options.
Trend Themes
1. Limited Edition Beverages - Creating buzz and consumer anticipation by reintroducing beloved limited edition beverages in participating stores.
2. Health-conscious Customization - Offering customers the opportunity to modify their drinks with healthier options to cater to health-conscious consumer preferences.
3. Year-round Bottled Beverages - Meeting demand and expanding sales by making popular limited edition beverages available in bottled form year-round.
Industry Implications
1. Coffee Chains - Creating excitement and attracting customers by reintroducing limited edition beverages in participating stores.
2. Health Food Stores - Catering to health-conscious consumers by offering customizable options and healthier alternatives for blended coffee beverages.
3. Beverage Packaging and Distribution - Expanding market reach and consumer accessibility by making popular limited edition beverages available in bottled form throughout the year.
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