The 'Mobile Holiday Marketing' Infographic Examines Seasonal Campaigning
Jennifer Gosnell — December 24, 2012 — Business
References: visual.ly
The 'Mobile Holiday Marketing' infographic takes a look at the ways that smart advertisers are targeting smartphone users to push their product or service. Smartphone users now make up a huge percentage of the mobile phone market and, of those, a hugely significant amount of them are using their phones for holiday shopping this year.
Whether it's to hunt down the best sales in their nearby mall or make purchases online, smartphones have become a major source of ad revenue for those who have taken advantage of this wildly popular avenue. In fact, of Americans, approximately 66% of smartphone users use the Internet on a daily basis and another 96% of users research products or services right from their phones.
The smartphone truly has become a one-stop holiday shopping site, a fact that the best advertisers are jumping on board with.
Whether it's to hunt down the best sales in their nearby mall or make purchases online, smartphones have become a major source of ad revenue for those who have taken advantage of this wildly popular avenue. In fact, of Americans, approximately 66% of smartphone users use the Internet on a daily basis and another 96% of users research products or services right from their phones.
The smartphone truly has become a one-stop holiday shopping site, a fact that the best advertisers are jumping on board with.
Trend Themes
1. Mobile Holiday Marketing - Leverage the popularity of smartphones during the holiday season to target consumers with personalized advertising campaigns.
2. Ad Revenue From Smartphone Users - Take advantage of the growing number of smartphone users and their increased use of smartphones for shopping by investing in mobile advertising strategies.
3. One-stop Shopping on Smartphones - Seize the opportunity to capitalize on the trend of consumers using their smartphones for all aspects of holiday shopping by creating user-friendly mobile shopping platforms.
Industry Implications
1. Mobile Advertising - The mobile advertising industry can benefit from the trend of smartphone users relying on their devices for holiday shopping.
2. E-commerce - The e-commerce industry should adapt to the increasing number of consumers using smartphones for online shopping by optimizing their websites and mobile apps for mobile devices.
3. Retail - The retail industry can tap into the trend of consumers using smartphones to find the best sales and deals during the holiday season by implementing location-based marketing strategies.
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