Coca-Cola and Riot Games Debuted a Special Esports League for 'Wild Rift'
Colin Smith — March 28, 2022 — Tech
References: wildrift.leagueoflegends & venturebeat
'Riot Games,' the developers behind the popular mobile game 'Wild Rift,' has entered into a partnership with Coca-Cola to launch a mobile esports league centered around Wild Rift. This Wild Rift esports league will debut in 2022 and will run for several years with Coca-Cola as a prolonged partner. Coca-Cola has previously worked with Riot Games on esports leagues, such as sponsoring the 'League of Legends' championship series.
As part of this collaboration, Coca-Cola and Riot Games will launch a weekly content series that will engage with the community directly. The companies will also offer custom rewards throughout the duration of their partnership. Coca-Cola stated that, with this partnership, it hopes to "bring new content and experiences to more fans around the world in the coming months and years."
Image Credit: Riot Games, Coca-Cola
As part of this collaboration, Coca-Cola and Riot Games will launch a weekly content series that will engage with the community directly. The companies will also offer custom rewards throughout the duration of their partnership. Coca-Cola stated that, with this partnership, it hopes to "bring new content and experiences to more fans around the world in the coming months and years."
Image Credit: Riot Games, Coca-Cola
Trend Themes
1. Mobile Esports Leagues - Developing exclusive mobile esports leagues partnered with popular brands like Coca-Cola presents an opportunity to tap into an audience beyond traditional gaming communities.
2. Community Engagement Marketing - Weekly content series that engage with the community directly creates positive sentiment and increases brand loyalty and trust.
3. Custom Rewards Programs - Providing custom rewards throughout the duration of the partnership is ultimately an effective way to incentivize customers to purchase and build brand loyalty.
Industry Implications
1. Beverage - Partnering with popular games for branded esports leagues presents an ideal opportunity for beverage companies to reach new audiences and increase consumer brand loyalty.
2. Mobile Gaming - By partnering with major brands, mobile game developers can explore creating exclusive content while simultaneously building and engaging with their community.
3. Marketing - Custom rewards programs in partnership with major brands and popular games is a high impact marketing strategy that can lead to increased brand loyalty and customer retention.
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