MM6 Maison Margiela and Eastpak Join Forces for the SS22 Season
MM6 Maison Margiela works in collaboration with Eastpak on a new collection for the Spring/Summer 2022 season full of carrying options. The seasonal range takes a warped aesthetic, updating the Padded Pak'r backpack that alters the logo patch to look like a liquid visual effect.
Additional items in the range include the geometric Japanese bag with the zippered front pouch. This is quickly followed by a triangular tote bag made from canvas materials that have a leather-wrapped handle and branded white MM6 tags attached to it. Completing the collection is an oversized iteration of the Eastpak Crew wallet. It has also been slightly transformed to function as a small crossbody bag that comes with a detachable shoulder strap.
Image Credit: MM6, Maison Margiela
Additional items in the range include the geometric Japanese bag with the zippered front pouch. This is quickly followed by a triangular tote bag made from canvas materials that have a leather-wrapped handle and branded white MM6 tags attached to it. Completing the collection is an oversized iteration of the Eastpak Crew wallet. It has also been slightly transformed to function as a small crossbody bag that comes with a detachable shoulder strap.
Image Credit: MM6, Maison Margiela
Trend Themes
1. Warped Aesthetic Fashion - Using warped visual effects to make clothing or accessories that add a unique style to the fashion industry.
2. Collaborated Fashion Collections - Creating new seasonal or year-round fashion collections by bringing together two or more brands to target a wider and more diverse audience.
3. Transformative Fashion Accessories - Altering or redesigning commonly used fashion accessories to create new and more versatile products.
Industry Implications
1. Fashion - Using the collaboration of two brands to create unique and fresh fashion products that appeal to a wider audience.
2. Accessories - Transforming commonly used accessories into new and redesigned products.
3. Design - Incorporating artistic and unique visual effects into clothing and accessory design.
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