Müller Good Stuff Barista Milk is Arriving in the UK
Michael Hemsworth — June 28, 2023 — Lifestyle
The Müller Good Stuff Barista Milk is a new product from Müller Milk & Ingredients as a dairy option perfect for coffee drinkers to help the craft the perfect cappuccino or latte from home. The product is being launched into the UK market where shoppers can pick up one-liter cartons for £2.10 from One Stop and Tesco locations, and is capable of being frothed, whisked or warmed up for use in your favorite coffees. The product can also be used cold and is capable of creating an extra-rich foam thanks to additional protein in the milk.
Marketing and Category Director Helen Priestley spoke on the Müller Good Stuff Barista Milk saying, "We are proud to be launching Müller Good Stuff Barista Milk and making it easier to make delicious frothy coffees at home. Müller is a much-loved and well-trusted brand in the dairy category, so there is a growth opportunity to leverage these strong brand credentials and expand into new areas, helping us to build a better dairy future.”
Marketing and Category Director Helen Priestley spoke on the Müller Good Stuff Barista Milk saying, "We are proud to be launching Müller Good Stuff Barista Milk and making it easier to make delicious frothy coffees at home. Müller is a much-loved and well-trusted brand in the dairy category, so there is a growth opportunity to leverage these strong brand credentials and expand into new areas, helping us to build a better dairy future.”
Trend Themes
1. Frothy Milk - The trend of easily frothed coffee milks creates opportunities for innovative products that enhance the coffee drinking experience.
2. Home Barista - The trend of crafting coffee at home sparks opportunities to develop products that cater to aspiring baristas and coffee enthusiasts.
3. Protein Enriched Milk - The trend of protein-enriched milk opens up possibilities for nutritious and froth-friendly dairy alternatives.
Industry Implications
1. Dairy - The dairy industry can explore new product lines and marketing strategies to capitalize on the trend of easily frothed coffee milks.
2. Consumer Goods - The consumer goods industry can develop innovative home barista tools, accessories, and appliances to meet the demand for personalized coffee experiences.
3. Plant-based Alternatives - The plant-based alternatives industry can create protein-enriched milk alternatives that cater to the growing segment of health-conscious coffee lovers.
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