This Mixed Reality Real Estate Group Creates Multi-Sensory Experiences
Mary Van Puymbroeck — May 29, 2017 — Marketing
Yungching Realty Group has launched a program that will make it the first mixed reality real estate staging company.
With a combination of virtual reality and augmented reality, prospective buyers are able to view properties in a mixed reality format from the comfort of their own home. The push for this kind of experience is drawn from peoples' desire to experience the whole ambiance of a space as well as its nearby attractions remotely.
President of Yungching Realty Group, Sun-Ching Yu says "With mixed reality, the whole world around you becomes your viewing screen enriched with information. It’s an entirely new level of immersive experience." The program, called iStaging, was displayed at a press conference that allowed guests to explore a neighborhood in Taipei called 'Little Europe.'
With a combination of virtual reality and augmented reality, prospective buyers are able to view properties in a mixed reality format from the comfort of their own home. The push for this kind of experience is drawn from peoples' desire to experience the whole ambiance of a space as well as its nearby attractions remotely.
President of Yungching Realty Group, Sun-Ching Yu says "With mixed reality, the whole world around you becomes your viewing screen enriched with information. It’s an entirely new level of immersive experience." The program, called iStaging, was displayed at a press conference that allowed guests to explore a neighborhood in Taipei called 'Little Europe.'
Trend Themes
1. Mixed Reality Real Estate Staging - Disruptive innovation opportunity: Create immersive and interactive property viewing experiences using mixed reality technology.
2. Virtual and Augmented Reality Integration - Disruptive innovation opportunity: Develop virtual and augmented reality solutions that enhance the real estate buying experience and provide a more comprehensive understanding of the property.
3. Remote Property Exploration - Disruptive innovation opportunity: Enable prospective buyers to remotely explore properties and nearby attractions through mixed reality technology.
Industry Implications
1. Real Estate - Disruptive innovation opportunity: Incorporate mixed reality technology into real estate marketing and sales strategies to attract and engage potential buyers.
2. Virtual Reality - Disruptive innovation opportunity: Leverage virtual reality technology to create realistic and immersive property walkthroughs and presentations.
3. Augmented Reality - Disruptive innovation opportunity: Utilize augmented reality to overlay virtual information and enhance the visualization of properties for buyers.
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