'Mix Against Aids' Commercial Documents a Thoughtful Campaign
Senduran Bhakthakumaran — March 27, 2012 — Marketing
References: ibelieveinadv & scaryideas
Campaigns aimed at encouraging a cause or the solution of a social issue are difficult to do; however, the World Day to Combat AIDS 'Mix Against Aids' video by MIX video figured out just how to make the public recognize its message.
This campaign included two videos: one of a hot male and the other of a seductive female, both working their bodies and heating up the collars of the many viewers that couldn't stop themselves from hitting play and surely did not even think of hitting pause. At the end of the video, the users were astonished to find that the video had posted itself to their walls so that all their friends could see what they'd been up to.
This campaign included two videos: one of a hot male and the other of a seductive female, both working their bodies and heating up the collars of the many viewers that couldn't stop themselves from hitting play and surely did not even think of hitting pause. At the end of the video, the users were astonished to find that the video had posted itself to their walls so that all their friends could see what they'd been up to.
Trend Themes
1. Interactive Viral Campaigns - Opportunity for brands to create engaging and shareable campaigns that effectively deliver their message.
2. Social Issue Awareness - Opportunity to use viral videos as a means to raise awareness and drive change around important social issues.
3. Integrated Advertising - Opportunity to seamlessly integrate branded content into viral videos, reaching a wider audience and increasing brand visibility.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop innovative campaigns that utilize viral video content.
2. Marketing - Opportunity for marketers to leverage viral videos as a tool for brand promotion and reaching a larger audience.
3. Social Advocacy - Opportunity for social advocacy organizations to utilize viral videos as a means of raising awareness and mobilizing support for their causes.
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