Mitsubishi Electric's Ads Show Custom Home Temperatures
Mishal Omar — August 24, 2016 — Art & Design
References: adweek
This Mitsubishi Electric commercial visualizes its heating and cooling systems in playful and quirky commercials.
The brand produced a series of commercials called "Shades of Comfort," as well as others that show random gags -- all of the same family. The home itself is somewhat stereotypical which is part of its unique charm and shows each room in a different monochrome color. The colors are all meant to represent the levels at which each room is cooled or heated and each space is showcased in a different color -- representing Mitsubishi Electric's personalized systems.
Whether it is turning the heat off in areas, turning it on in others or cooling rooms down, this commercial visualizes an air system's abilities in a way that is quirky and memorable for viewers.
The brand produced a series of commercials called "Shades of Comfort," as well as others that show random gags -- all of the same family. The home itself is somewhat stereotypical which is part of its unique charm and shows each room in a different monochrome color. The colors are all meant to represent the levels at which each room is cooled or heated and each space is showcased in a different color -- representing Mitsubishi Electric's personalized systems.
Whether it is turning the heat off in areas, turning it on in others or cooling rooms down, this commercial visualizes an air system's abilities in a way that is quirky and memorable for viewers.
Trend Themes
1. Custom Home Temperature Systems - There is an opportunity for companies to create customizable and personalized home temperature systems based on individual preferences.
2. Creative Visualization of Home Systems - Businesses can take inspiration from Mitsubishi Electric's playful approach to visually showcasing their products and create similarly creative advertisements for other home systems.
3. Personalized Advertising Campaigns - Personalized advertising campaigns that showcase products in a unique and memorable way can help create brand awareness and loyalty.
Industry Implications
1. Heating, Ventilation and Air Conditioning (HVAC) - There is a disruptive innovation opportunity in the HVAC industry to create personalized and customizable heating and cooling systems for homes.
2. Home Automation - Incorporating heating and cooling systems into home automation systems can create a more efficient and seamless experience for homeowners.
3. Advertising and Marketing - Innovative and creative advertising and marketing campaigns can help businesses stand out in a crowded market and create a stronger brand image.
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