The 'Misunderstood Girlfriend' Meme Gets a New Look Post-Bieber
Jennifer Gosnell — September 24, 2012 — Pop Culture
The 'Overly Attached Girlfriend' that made the headlines for spoofing Justin Bieber's Boyfriend single has gotten herself a new look as the 'Misunderstood Girlfriend.'
The Misunderstood Girlfriend meme shows her as simply the darling of the social media realm. With the help of online media site Reddit, the formerly Overly Attached Girlfriend has gotten a remake as someone who is simply a tad misunderstood.
With captions like "calls all the girl contacts in your phone -- to invite them to the surprise birthday party she's planning for you," the Misunderstood Girlfriend has a newly angelic persona. The crazy-eyed, wicked-smiled girl that created the Justin Bieber cover that went viral is gone and in her place sits the sweetly innocent ideal girlfriend.
The Misunderstood Girlfriend meme shows her as simply the darling of the social media realm. With the help of online media site Reddit, the formerly Overly Attached Girlfriend has gotten a remake as someone who is simply a tad misunderstood.
With captions like "calls all the girl contacts in your phone -- to invite them to the surprise birthday party she's planning for you," the Misunderstood Girlfriend has a newly angelic persona. The crazy-eyed, wicked-smiled girl that created the Justin Bieber cover that went viral is gone and in her place sits the sweetly innocent ideal girlfriend.
Trend Themes
1. Evolution of Memes - The transformation of the Overly Attached Girlfriend meme to the Misunderstood Girlfriend meme showcases the evolution of memes and their relation to pop culture.
2. Online Persona Rebranding - The Misunderstood Girlfriend meme's image overhaul suggests a potential for companies and individuals to rebrand their online persona to create a new public perception.
3. Shift to Positive Messaging - The Misunderstood Girlfriend meme's positive spin reflects a shift towards positive messaging in advertising and marketing campaigns.
Industry Implications
1. Social Media - The Misunderstood Girlfriend meme showcases the power of social media in shaping and rebranding public perception.
2. Entertainment - The evolution of the Overly Attached Girlfriend to the Misunderstood Girlfriend meme highlights the impact of pop culture on the entertainment industry.
3. Advertising - The shift to a positive spin in the Misunderstood Girlfriend meme suggests disruptive innovation opportunities for companies to create more positive messaging in advertising campaigns.
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