A Poster Made from 1,000 Stamps Helps to Find Missing Kids in Canada
Laura McQuarrie — April 25, 2014 — Marketing
References: missingkidsstamps & creativecriminals
Last year, the Missing Kids Stamps initiative was launched in Canada, letting people use a small photo space on a postage stamp to aid in the search for missing kids.
Recently, to show the potential these stamps have, the Missing Children’s Network continued its work with the Toronto-based Lowe Roche agency and developed a very unique poster. A large poster was created with the use of 1,000 real and usable Missing Kids Stamps and people were encouraged to grab one. Over time, as the thousands of stamps dwindled in numbers, the face of a child was revealed. Just as the poster both states and represents, "the more we use Missing Kids Stamps, the easier it is to spot a child."
Recently, to show the potential these stamps have, the Missing Children’s Network continued its work with the Toronto-based Lowe Roche agency and developed a very unique poster. A large poster was created with the use of 1,000 real and usable Missing Kids Stamps and people were encouraged to grab one. Over time, as the thousands of stamps dwindled in numbers, the face of a child was revealed. Just as the poster both states and represents, "the more we use Missing Kids Stamps, the easier it is to spot a child."
Trend Themes
1. Missing Child Awareness Campaigns - There is an opportunity to create more campaigns like the Missing Kids Stamps initiative to raise awareness about missing children.
2. Interactive Public Posters - The use of interactive public posters like the Missing Kids Stamps poster can be implemented in various industries to increase engagement.
3. Crowdsourcing for Child Rescue - There is an opportunity to involve the general public in child rescue efforts by crowdsourcing information.
Industry Implications
1. Postal and Mailing Services - Postal and mailing services can partner with organizations to create specific stamps for missing child campaigns.
2. Advertising and Marketing - Advertising and marketing industries can utilize interactive public posters to engage with audiences and raise awareness for various causes.
3. Law Enforcement and Emergency Response - Increased public involvement through crowdsourcing can enhance the capabilities of law enforcement and emergency response teams in finding missing children.
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