The Miracle Montreal Bar Shares Its Profits with Children's Charity
Amy Duong — February 7, 2019 — Social Good
References: montreal.ctvnews
In the heart of Montreal's Old Port was the location of the Miracle Montreal bar that hosted a plethora of Christmas lights and festive decorations. There were wrapped up presented across the ceiling and over 350 meters of twinkling lights to bring cheerful energy. The restaurant's holiday theme brought joy to not only Montreal locals but also brought cheer to three other locations across Canada.
The Montreal location had three segregated spaces that boasted its own festive theme -- classic Christmas, simple lights in the terrace, and kitschy Christmas in the dining space. The staff was decked out in holiday gear, wearing Christmas sweaters decorated in traditional prints. Most notably, the Miracle Montreal bar split half of its profits from the season with the Montreal Children's Hospital. It ran for a month long and the pop-up's founder Greg Boehm explains that it is in the good spirit of giving back.
The Montreal location had three segregated spaces that boasted its own festive theme -- classic Christmas, simple lights in the terrace, and kitschy Christmas in the dining space. The staff was decked out in holiday gear, wearing Christmas sweaters decorated in traditional prints. Most notably, the Miracle Montreal bar split half of its profits from the season with the Montreal Children's Hospital. It ran for a month long and the pop-up's founder Greg Boehm explains that it is in the good spirit of giving back.
Trend Themes
1. Pop-up Bars - Disruptive innovation opportunities in the pop-up bar industry include themed pop-up bars for different holidays and charitable partnerships.
2. Festive Decorations - Opportunities for disruptive innovation in the festive decorations industry include new immersive and interactive holiday decor experiences.
3. Charitable Partnerships - Disruptive innovation opportunities in the charity industry include creating unique collaborations between businesses and nonprofits to drive social impact.
Industry Implications
1. Hospitality - In the hospitality industry, there are opportunities for disruptive innovation through creating unique and themed pop-up bar experiences.
2. Event Planning - Disruptive innovation opportunities in the event planning industry involve designing innovative and immersive holiday decor experiences.
3. Nonprofit - In the nonprofit industry, disruptive innovation opportunities lie in forming strategic partnerships with businesses to fundraise and drive social impact.
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