e.l.f. Cosmetics' Mint Melt Cooling Face Primer Smells Sweet & Refreshing
Laura McQuarrie — February 19, 2025 — Fashion
References: elfcosmetics & instagram
Beauty consumer demand affordable products that perform, nurture the skin, and provide a luxurious sensorial experience led e.l.f. Cosmetics to launch the Mint Melt Cooling Face Primer.
This sticky gel primer is available for a limited time to share its hydrating properties, a refreshing sensation and a sweet scent reminiscent of mint chocolate chip ice cream. The vegan-friendly and cruelty-free formula is just as much of a treat to use on dry, oily, or combination skin, and it's best applied to the whole face to increase the staying power of makeup. This forgiving, user-friendly formula glides on easily, and clean fingers are best used to pat the primer into the face so that the warm of fingers will activate and lock it in.
This sticky gel primer is available for a limited time to share its hydrating properties, a refreshing sensation and a sweet scent reminiscent of mint chocolate chip ice cream. The vegan-friendly and cruelty-free formula is just as much of a treat to use on dry, oily, or combination skin, and it's best applied to the whole face to increase the staying power of makeup. This forgiving, user-friendly formula glides on easily, and clean fingers are best used to pat the primer into the face so that the warm of fingers will activate and lock it in.
Trend Themes
1. Sensory-enhanced Beauty Products - The integration of unique sensory experiences, such as cooling sensations and appealing fragrances, in beauty products captivates consumers seeking holistic and enjoyable skincare routines.
2. Vegan-friendly Cosmetics - The growing demand for vegan and cruelty-free beauty products transforms traditional cosmetics by appealing to ethically-conscious consumers.
3. Multi-functional Primers - Primers that combine hydration, longevity, and skin-type flexibility offer disruptive potential by addressing multiple consumer needs in a single product.
Industry Implications
1. Beauty and Personal Care - Innovation in the beauty industry now focuses on multi-sensory experiences and ethical formulations, driving a shift in consumer preferences.
2. Vegan and Ethical Products - This industry experiences growth as consumers increasingly prioritize plant-based and cruelty-free attributes in their purchasing decisions.
3. Sensory Experience Technology - With a focus on enhancing consumer enjoyment, developing advanced sensory technology captures the interest of brands intent on creating memorable user experiences.
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