Minty is Made with Three Types of Mint Grown in the Alps
Laura McQuarrie — March 14, 2025 — Lifestyle
References: pegasusdistillerie.myshopify & cocktailsdistilled
Minty is a fresh, smooth, transparent mint liqueur from premium organic spirits brand Pegasus Distillerie and it shares the crisp refreshment of all-organic mint grown and. handpicked from the Alps. In all, this mint liqueur features three types of mint—orange mint, Japanese mint, and Moroccan mint—and no artificial flavors of colors. Taste-wise, Minty is said to open with bright citrus notes that lead into the beautiful depth of Japanese mint and finish with the warming comfort of Moroccan mint.
"I like to refer to Minty as an "Après-ritivo," said Maxime Girardin, Founder and Master Distiller at Pegasus Distillerie, "Meaning whether you're just off the slopes, ending a padel match with friends or wrapping up a presentation at the office, Minty is made for savoring all the little shared moments that spark joy in life."
"I like to refer to Minty as an "Après-ritivo," said Maxime Girardin, Founder and Master Distiller at Pegasus Distillerie, "Meaning whether you're just off the slopes, ending a padel match with friends or wrapping up a presentation at the office, Minty is made for savoring all the little shared moments that spark joy in life."
Trend Themes
1. Organic Craft Spirits - The rise of transparent mint liqueurs made from all-organic ingredients highlights consumer demand for premium, natural craft spirits that offer a clean and refreshing experience.
2. Flavor Innovation - Using a blend of diverse mint varieties like orange, Japanese, and Moroccan mint, new flavor profiles emerge, enticing consumers seeking unique taste experiences.
3. Après-ritivo Lifestyle - A focus on social, shared experiences positions products like Minty as perfect accompaniments to leisure activities, tapping into a growing lifestyle trend of relaxation and enjoyment.
Industry Implications
1. Organic Alcohol Industry - Producing spirits with organically-grown ingredients creates a niche market attracting health-conscious consumers interested in sustainable and environmentally-friendly options.
2. Flavor and Fragrance Industry - The use of various mint types introduces an innovative flavor methodology that can be adapted by the larger flavor and fragrance sector for new product development.
3. Leisure and Recreation Sector - The connection of Minty to après-activities highlights opportunities for the leisure industry to collaborate with beverage brands catering to social, lifestyle-oriented occasions.
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