These Clean-Cut Disney Posters are Effective Despite Their Simplicity
Anne Booth — September 30, 2013 — Pop Culture
References: behance.net & behance.net
Crystal Leonard is a graphic designer who creates these minimalist Disney posters for Disney and original Disney channel movies. The posters feature 'Despicable Me,' 'Monsters, Inc,' 'Halloweentown' and 'Brink!'
With eye-catching colors, the posters do not go unnoticed as the characters are recognizable despite how simply they're designed. For the 'Despicable Me' movie poster, Leonard uses a bold yellow color throughout in order to make the poster pop out at the audience. A small Minion character stares up at us from the very bottom of the poster with no outline, as the yellow color is already fitting. The logo is condensed, but bold and black so that the yellow doesn't overpower it.
Overall, these minimalist Disney posters are effective because the logos are bold and recognizable, perfect for any Disney fan.
With eye-catching colors, the posters do not go unnoticed as the characters are recognizable despite how simply they're designed. For the 'Despicable Me' movie poster, Leonard uses a bold yellow color throughout in order to make the poster pop out at the audience. A small Minion character stares up at us from the very bottom of the poster with no outline, as the yellow color is already fitting. The logo is condensed, but bold and black so that the yellow doesn't overpower it.
Overall, these minimalist Disney posters are effective because the logos are bold and recognizable, perfect for any Disney fan.
Trend Themes
1. Minimalist Design - The trend of using minimalist design for marketing materials, including posters, can attract customers with simple yet striking visuals.
2. Recognizable Characters - Utilizing recognizable characters, like those in the Disney universe, can engage audiences and create memorable marketing campaigns.
3. Bold Branding - Using bold branding and color choices can create visually impactful designs that grab audience attention quickly and effectively.
Industry Implications
1. Advertising - Advertising agencies can utilize minimalist design to create memorable marketing campaigns for brands, allowing the focus to be on the product or service being promoted rather than flashy design elements.
2. Entertainment - The entertainment industry can tap into the trend of recognizable characters and minimalist design to create simple yet effective marketing materials for new movie and TV show releases.
3. Graphic Design - Graphic design studios can incorporate bold branding and color choices to create eye-catching designs for a variety of clients, from small businesses to large corporations.
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