Artesian's Cocktail Menu Offers Drinks Made with Just Two Ingredients
Laura McQuarrie — May 1, 2019 — Lifestyle
References: artesian-bar & barmagazine
While many bartenders take a "more is more" approach when it comes to layering ingredients for flavorful cocktails, The Langham hotel’s bar Artesian is now sharing a minimalist cocktail menu—the unconventional drinks menu features cocktails that are made with just two ingredients per serve.
In all, there are 22 different cocktails for people to discover, including simple combinations like just Perrier Jouët Grand Brut and cream, Star of Bombay Gin and golden beetroot, or St Germain Elderflower Liqueur with red carrot. Inspired by minimalism, this cocktail menu puts an emphasis on ingredients that are rare, unusual and thoughtfully combined to create a unique drinking experience.
With its pared-back approach to cocktails, Artesian truly gives people the ability to appreciate the components that make up its drinks.
In all, there are 22 different cocktails for people to discover, including simple combinations like just Perrier Jouët Grand Brut and cream, Star of Bombay Gin and golden beetroot, or St Germain Elderflower Liqueur with red carrot. Inspired by minimalism, this cocktail menu puts an emphasis on ingredients that are rare, unusual and thoughtfully combined to create a unique drinking experience.
With its pared-back approach to cocktails, Artesian truly gives people the ability to appreciate the components that make up its drinks.
Trend Themes
1. Minimalist Cocktails - The trend towards simpler cocktails made with fewer ingredients allows for unique flavor combinations and highlights the quality of each individual ingredient.
2. Ingredient-focused Menus - Menus that prioritize high-quality and unusual ingredients in fewer combinations can create a memorable and distinctive experience for customers.
3. Thoughtful Pairing - Pairing ingredients in counterintuitive or unexpected ways can create innovative and exciting cocktail recipes that stand out.
Industry Implications
1. Hospitality - Innovative cocktail menus can set bars, hotels and restaurants apart and attract customers looking for unique experiences.
2. Beverage Production - Producers looking to supply bars and restaurants may benefit from emphasizing individual ingredients of their spirits or mixers for use in minimalist cocktails.
3. Event Planning - Event planners can add a touch of sophistication and creativity to their events by offering minimalist cocktail options.
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