'MINI Yours Customised' Lets Consumers Personalize Their Vehicle
Laura McQuarrie — December 27, 2017 — Autos
References: miniusa & autoexpress
In 2018, MINI has announced that it will be offering a new program called 'MINI Yours Customised' that will make it possible for consumers to customize their vehicle with a variety of 3D-printed car accessories and laser etching.
The highly customizable MINI Yours can have its side scuttles, interior trim and door sills styled to match one's aesthetic preferences. To make the customization process easy, MINI will be offering an online tool for simple, intuitive creation.
After a customer has defined the features they would like to be customized via the online portal, MINI produces the personalized components in one of its factories. With MINI Yours Customised, different patterns, surface finishes and icons can be incorporated into the design of a MINI vehicle, making for a one-of-a-kind expression of one's own style.
The highly customizable MINI Yours can have its side scuttles, interior trim and door sills styled to match one's aesthetic preferences. To make the customization process easy, MINI will be offering an online tool for simple, intuitive creation.
After a customer has defined the features they would like to be customized via the online portal, MINI produces the personalized components in one of its factories. With MINI Yours Customised, different patterns, surface finishes and icons can be incorporated into the design of a MINI vehicle, making for a one-of-a-kind expression of one's own style.
Trend Themes
1. Customized Automotive Accessories - Opportunities for disruptive innovation in 3D-printing and laser etching technology to offer personalized and one-of-a-kind automotive accessories.
2. Online Personalization Tools - Opportunities for disruptive innovation in online tools to enable easy and intuitive customization of automotive accessories.
3. Unique Vehicle Styling - Opportunities for disruptive innovation in the design of customizable car accessories to offer unique patterns, surface finishes, and icons.
Industry Implications
1. Automotive Industry - Automakers and suppliers can leverage 3D-printing and laser etching technology to create personalized and one-of-a-kind automotive accessories.
2. Consumer Goods Industry - Companies specializing in online personalization tools can partner with automakers to offer customization options for car accessories.
3. Manufacturing Industry - Manufacturing companies can use 3D-printing and laser etching technology to produce unique automotive accessories in a cost-effective and efficient manner.
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