The Quest Nutrition Mini Peanut Butter Cups are Satiating
Michael Hemsworth — October 1, 2022 — Marketing
References: questnutrition & candyindustry
The Quest Nutrition Mini Peanut Butter Cups are a new take on the classic confection for consumers to try out as a more satiating option that's perfect for moments when cravings hit. The shareable treats are formulated with eight-grams of protein in each one with less than a gram of sugar and one-gram of net carbs to make them suited for those practicing the Keto lifestyle. The product is perfect for those who need a sweet treat, but takes a decidedly different approach to candies to convey a greater attention to functional foods.
The Quest Nutrition Mini Peanut Butter Cups come in 16-count pouches, which are arriving at Walmart, Target, Amazon and QuestNutrition.com for $10.99 a pack.
The Quest Nutrition Mini Peanut Butter Cups come in 16-count pouches, which are arriving at Walmart, Target, Amazon and QuestNutrition.com for $10.99 a pack.
Trend Themes
1. Low-sugar Confections - Opportunity for confectionery manufacturers to offer healthier versions of classic sweets without compromising on taste and texture.
2. Keto-friendly Snacks - Opportunity for snack brands to tap into the growing demand for low-carb, high-protein products that cater to the ketogenic diet.
3. Functional Foods - Opportunity for food companies to incorporate functional ingredients like protein and fiber into everyday foods, making it easier for consumers to adopt a healthier lifestyle.
Industry Implications
1. Confectionery - Opportunity for the confectionery industry to innovate traditional confectionery recipes with healthier ingredients that meet growing demand for healthier snacking options.
2. Snack - Opportunity for snack companies to develop more snacks that are keto-friendly, high in protein and low in carbs to cater to the growing demand of health-conscious consumers.
3. Functional Foods - Opportunity for food industry players to incorporate functional ingredients like protein and fiber into everyday foods, catering to consumers' growing interest in healthy eating and wellness.
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