Verizon Created a Minecraft Phone That Can Make Calls in the Real World
Laura McQuarrie — December 22, 2015 — Marketing
References: prexamples
Building and Minecraft have now become synonymous, but US mobile operator Verizon put a new spin on the concept by creating a fully functional Minecraft phone inside the wildly popular video game.
Essentially, Verizon set out to create a phone network that would work in Minecraft, as well as the rest of the world. Rather than simply appearing in a user's in-game inventory, the phone must be built in the same way as any other objects in the Minecraft universe. After building the phone's body, Minecraft players must put together a tower in order to build a network.
Once assembled correctly, Minecraft players have the ability to take selfies, order pizzas and even make calls from the in-game phone. In order to introduce this feature, Verizon teamed up with a number of influential gamers on YouTube to share the news in a fun and easy-to-follow way.
Essentially, Verizon set out to create a phone network that would work in Minecraft, as well as the rest of the world. Rather than simply appearing in a user's in-game inventory, the phone must be built in the same way as any other objects in the Minecraft universe. After building the phone's body, Minecraft players must put together a tower in order to build a network.
Once assembled correctly, Minecraft players have the ability to take selfies, order pizzas and even make calls from the in-game phone. In order to introduce this feature, Verizon teamed up with a number of influential gamers on YouTube to share the news in a fun and easy-to-follow way.
Trend Themes
1. In-game Functional Devices - Gamification of products that can be used both in and out of the respective games they're developed for.
2. Virtual Social Interaction - Utilization of virtual spaces to connect and interact with people in the real world, with potential for improved social experiences.
3. Augmented Advertising - Incorporation of virtual ads in video games, with potential for immersive and personalized advertising experiences.
Industry Implications
1. Mobile Gaming - Opportunity for game developers to create merchandise and in-game products that add practical use beyond the game for players.
2. Telecommunications - Opportunity for telecom companies to further integrate games with communication and real world functions.
3. Marketing and Advertising - Opportunities for marketing companies and advertisers to incorporate virtual ads in video games for personalized marketing experiences.
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