Plan Your Best Night Out with the Miller Time Tonight Dashboard
Leslie Chen — July 7, 2011 — Lifestyle
References: itsmillertimeuk & mashable
Planning out your night can sometimes be confusing, but the Miller Time Tonight site makes it as easy as a few clicks of your mouse.
Combining data from Facebook, Twitter and FourSquare, the dashboard provides you with information on what's trending at that very moment. Miller Time Tonight uses over 750, 000 images, conversations and check-ins to let you know the best places to be; ensuring a good night for you and your friends.
The dashboard also lets you pre-check in so your friends know where you'll be that night.
Implications - Consumers in the modern age are relying on the Internet more than ever before. Products that allow for customers to optimize their time through social media are appealing to those who want to stay connected at all times. Companies could partner with media sites in order to stay on trend with its audience.
Combining data from Facebook, Twitter and FourSquare, the dashboard provides you with information on what's trending at that very moment. Miller Time Tonight uses over 750, 000 images, conversations and check-ins to let you know the best places to be; ensuring a good night for you and your friends.
The dashboard also lets you pre-check in so your friends know where you'll be that night.
Implications - Consumers in the modern age are relying on the Internet more than ever before. Products that allow for customers to optimize their time through social media are appealing to those who want to stay connected at all times. Companies could partner with media sites in order to stay on trend with its audience.
Trend Themes
1. Social Media Integration - Opportunity for businesses to develop products that integrate social media data to provide real-time information and recommendations.
2. Real-time Trend Monitoring - Opportunity to create platforms that analyze social media data to identify current trends and provide users with up-to-date recommendations.
3. Pre-check-in Feature - Opportunity to develop features that allow users to pre-check in to venues, informing their friends of their plans in advance.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Develop apps or platforms that integrate social media data to provide real-time information on trending venues and events to enhance the nightlife experience.
2. Advertising and Marketing - Disruptive innovation opportunity: Partner with social media platforms to use real-time trend monitoring and offer personalized advertising solutions based on user preferences and locations.
3. Data Analytics - Disruptive innovation opportunity: Develop advanced analytics tools to analyze social media data and provide businesses with actionable insights on consumer trends and behavior.
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