The Milla Jovovich Mercedes-Benz Campaign is Down the Rabbit Hole
Joanne Lam — May 25, 2010 — Autos
References: fashionindie & vogue.de
The theme of the Milla Jovovich Mercedes-Benz campaign appears to play on the actress's 'Resident Evil' roots. With a set similar to the 'Alice in Wonderland' concept, the actress, who played 'Alice' in 'Resident Evil,' flaunts her crazily styled headdress and shows off the classy Mercedes with ease.
This Milla Jovovich Mercedes-Benz campaign manages to combine both class and high fashion, making it relatable to many, and definitely likeable too. Check out the gallery for behind-the-scene photos from the shoot.
This Milla Jovovich Mercedes-Benz campaign manages to combine both class and high fashion, making it relatable to many, and definitely likeable too. Check out the gallery for behind-the-scene photos from the shoot.
Trend Themes
1. Retro-inspired Fashion - The popularity of spiky neon headdresses reflects a trend towards retro-inspired fashion.
2. Film-inspired Marketing - The Milla Jovovich Mercedes-Benz campaign demonstrates the potential for film-inspired marketing strategies.
3. Eclectic Styling - The crazily styled headdresses in the campaign showcase the growing trend of eclectic styling in the fashion industry.
Industry Implications
1. Fashion - The spiky neon headdresses can create disruptive innovation opportunities in the fashion industry, particularly for accessories designers.
2. Film and Entertainment - The success of the film-inspired Milla Jovovich Mercedes-Benz campaign can inspire disruptive innovation opportunities in the film and entertainment industry for cross-promotion with fashion brands.
3. Automotive - The incorporation of high fashion and retro-inspired elements in the Mercedes-Benz campaign opens up disruptive innovation opportunities in the automotive industry for unique marketing collaborations.
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