Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,941 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,941 cutting edge ideas.

Mushroom-Infused Toners

Clean the Sky - Positive Eco Trends & Breakthroughs

Thayers' Milky Hydrating Face Toner Features Snow Mushroom

— September 5, 2022 — Fashion
Thayers is known for several of its skincare toner formulas and its new Milky Hydrating Face Toner sets itself apart with a thick, jelly-like consistency and a formula that's infused with the benefits of hyaluronic acid and snow mushroom. Joining hydrating hero skincare ingredient hyaluronic acid, snow mushroom supports the production of collagen and neutralizes free radicals with its antioxidant properties. This supremely hydrating toner is ideal for those with dry skin and it promises to boost hydration for 48 hours.

This toner for more cushioned, comfortable skin helps to improve moisture levels by 35% and delivers all-day hydration, even when it is not followed up by the application of a moisturizer.

The Milky Hydrating Face Toner is reminiscent of popular K-beauty multi-use toners that are hydrating, skin-repairing and nourishing.
Trend Themes
1. Mushroom-infused Skincare - There's a growing trend towards incorporating mushrooms in beauty and skincare routines, providing opportunities for brands to experiment with new formulations and ingredients.
2. Antioxidant Skincare - The use of antioxidants in skincare products has become increasingly popular, offering an opportunity for brands to create new formulations that feature potent antioxidant ingredients.
3. Hydrating Toners - Hydrating toners are gaining popularity and are becoming a new staple in many skincare routines, providing opportunities for brands to innovate with new hydrating ingredients and textures.
Industry Implications
1. Cosmetics Manufacturing - Cosmetic manufacturers can consider new formulations that incorporate mushroom extracts and other potent antioxidants, to meet the rising demand for skincare products that promote healthy, hydrated skin.
2. Personal Care Products - There's an opportunity for personal care product manufacturers to create new hydrating toners featuring innovative textures and hydrating ingredients for people with dry or dehydrated skin.
3. Health and Wellness - The trend toward antioxidant and superfoods can extend to skincare and beauty, providing potential opportunities for health and wellness companies to incorporate skincare products that promote healthy, youthful-looking skin.
6.2
Score
Popularity
Activity
Freshness