Thayers is known for several of its skincare toner formulas and its new Milky Hydrating Face Toner sets itself apart with a thick, jelly-like consistency and a formula that's infused with the benefits of hyaluronic acid and snow mushroom. Joining hydrating hero skincare ingredient hyaluronic acid, snow mushroom supports the production of collagen and neutralizes free radicals with its antioxidant properties. This supremely hydrating toner is ideal for those with dry skin and it promises to boost hydration for 48 hours.
This toner for more cushioned, comfortable skin helps to improve moisture levels by 35% and delivers all-day hydration, even when it is not followed up by the application of a moisturizer.
The Milky Hydrating Face Toner is reminiscent of popular K-beauty multi-use toners that are hydrating, skin-repairing and nourishing.
Key Themes Behind This Trend
- Mushroom-infused Skincare
- There's a growing trend towards incorporating mushrooms in beauty and skincare routines, providing opportunities for brands to experiment with new formulations and ingredients.
- Antioxidant Skincare
- The use of antioxidants in skincare products has become increasingly popular, offering an opportunity for brands to create new formulations that feature potent antioxidant ingredients.
- Hydrating Toners
- Hydrating toners are gaining popularity and are becoming a new staple in many skincare routines, providing opportunities for brands to innovate with new hydrating ingredients and textures.
Where This Applies
- Cosmetics Manufacturing
- Cosmetic manufacturers can consider new formulations that incorporate mushroom extracts and other potent antioxidants, to meet the rising demand for skincare products that promote healthy, hydrated skin.
- Personal Care Products
- There's an opportunity for personal care product manufacturers to create new hydrating toners featuring innovative textures and hydrating ingredients for people with dry or dehydrated skin.
- Health and Wellness
- The trend toward antioxidant and superfoods can extend to skincare and beauty, providing potential opportunities for health and wellness companies to incorporate skincare products that promote healthy, youthful-looking skin.
