Trader Joe's Milk and Dark Chocolate Bar is Highly Shareable
Laura McQuarrie — April 16, 2019 — Lifestyle
References: traderjoes
Chocolate lovers are often forced to choose between enjoying one type of chocolate over the other but no compromises are necessary with this new product from Trader Joe's, which takes the form of a milk and dark chocolate bar. The Trader Joe’s Milk & Dark Chocolate Butterscotch Bits Bar shares the "accessibility of a classic milk chocolate bar" along with a moderate amount of dark chocolate and crunchy pieces of butterscotch to enhance the texture of the treat.
The marbled chocolate bar boasts a shareable shape with sections that can easily be snapped off in triangular pieces. While the chocolate bar certainly has the potential to satisfy a sweet tooth at any time, Trader Joe's highlights the treat's ability to be shared and portioned as being particularly ideal for travel or watching movies or TV.
The marbled chocolate bar boasts a shareable shape with sections that can easily be snapped off in triangular pieces. While the chocolate bar certainly has the potential to satisfy a sweet tooth at any time, Trader Joe's highlights the treat's ability to be shared and portioned as being particularly ideal for travel or watching movies or TV.
Trend Themes
1. Blended Chocolate Products - Opportunities for blending milk chocolate with dark chocolate and exciting textures to cater to diverse market preferences.
2. Shareable Chocolate Bars - Innovative approaches to packaging and marketing chocolates that are specifically designed for multi-person consumption experiences.
3. Convenient and Travel-friendly Chocolates - New packaging design and marketing strategy specifically promoting the portability of chocolates for busy trade and on-the-go snacking.
Industry Implications
1. Confectionery Industry - Companies in the industry can leverage the trend towards blended chocolate products and shareable, bite-sized pieces to target a wider audience and boost sales.
2. Convenience and Grocery Stores - Retail stores can team up with manufacturers to create exclusive shareable chocolate bars and bundled promotions for easy consumption on-the-go.
3. Tourism and Hospitality Industry - Hotels and restaurants can explore unique packaging ideas and include these chocolate bars in their offerings for guests particularly interested in convenience and unique culinary experiences.
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