The MilestonePod by Milestone Informs People When to Get New Footwear
Meghan Young — January 23, 2013 — Fashion
References: milestonepod & psfk
Fitness technology is currently obsessed with tracking people's activities, from footsteps to 'fuel' points, but the MilestonePod by Milestone, a company based in Clarksville, Maryland, is concerned with something slightly different and arguably more important. It monitors the life of the shoes being worn. Oftentimes, old shoes are the cause of common sports and exercise injuries. This device will help to prevent that by informing the wearer when it is time to change it up.
Shaped like a pill, the MilestonePod by Milestone clips onto the laces of the shoe being tracked. Its sensors measure foot positioning around 100 times a second, interpreted by an algorithm that estimates running and walking movements. Once a shoe's max mileage is reached, the MilestonePod by Milestone can be wiped by plugging into a USB port.
Shaped like a pill, the MilestonePod by Milestone clips onto the laces of the shoe being tracked. Its sensors measure foot positioning around 100 times a second, interpreted by an algorithm that estimates running and walking movements. Once a shoe's max mileage is reached, the MilestonePod by Milestone can be wiped by plugging into a USB port.
Trend Themes
1. Shoe Life-tracking - Opportunity to develop more advanced shoe tracking technology with AI and machine learning capabilities.
2. Preventive Wearables - Opportunity to expand into other wearables, such as insoles or clothing, that prevent injuries and track progress.
3. Smart Shoe Industry - Opportunity to create a new industry of smart shoes that automatically adapt to the wearer's needs and habits.
Industry Implications
1. Fitness Technology - The fitness technology industry can incorporate shoe life-tracking devices into their existing products to prevent injuries and encourage routine maintenance.
2. Footwear Industry - The footwear industry can utilize shoe life-tracking devices to create smart shoes that offer a unique selling point and added value for consumers.
3. Healthcare Industry - The healthcare industry can use shoe life-tracking devices as preventive measures to reduce the risk of injury and lower healthcare costs.
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